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Celebrity Photos and Social Media

16 May

Copyright and trademark laws are in place to protect the intellectual property of the people. The advent of the Internet, and later the optimization of search engines like Google and Bing, granted to anyone using it, access to billions of images and items seemingly for the public domain. Hopping on Google Images and searching “Scarlett Johansson” brings up hundred upon hundreds of images with her likeness. Since everyone has access to a veritable database of images to use, there’s been a recurring issue where business and companies have used celebrity likenesses found on the Internet for their websites and advertisements. Doing so, however, violates copyright laws, and have resulted in lawsuits over their illegal usage.Untitled design

 

On May 18th, 2014, Duane Reade, a drugstore chain, published a tweet depicting Katherine Heigl leaving one of their stores with the caption, “Love a quick #DuaneReade run? Even @KatieHeigl can’t resist shopping #NYC’s favorite drugstore.” They were promptly met with a six million dollar lawsuit. Depicting anyone’s likeness without their permission to promote a company or product violates copyright and fair use laws. Had Duane Reade gotten permission to use the photo as promotion first, or avoiding using promotional language in their caption, then their hands would have been legally clean.

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This same issue with Katherine Heigl is applied to every image on the Internet. Those images came from somewhere, some photographer, and using those images without getting permission or purchasing the rights to them is illegal and can result in a lawsuit if discovered. Social media has made the likelihood of this sort of lawsuit coming about increasingly likely if companies are negligent with where they get their photos from, whether the people depicted in the photos are celebrities or not. On February 20, 2017, the beer company Anheuser-busch was sued by a North Carolina woman, Kayla Kraft, for the use the of her image in a social media advertisement without her permission. The photograph in violation was taken from Kraft’s Facebook page where it was originally uploaded. Regular civilians can take and share and post images of celebrities all they like, companies and businesses cannot use the images of famous people to promote or advertise their products or services without first getting permission or obtaining the rights for the images.Untitled design (2)

If you have hired a social media agency to manage your digital presence, our advice is to make it clear to them that in no way are they represent your brand with images they or you do not own the rights to. There are plenty of places to purchase stock photos and photos of celebrities like Getty Images or even Shutterstock. Pay a small amount now or an astronomical amount later, but as these cases have shown us, you will pay, one way or the other. If ever in need of advice on your digital activities or best social media practices, feel free to reach out, we are always available.

Growth in Social Media

15 Apr

There was a time when the relationships between corporate entities – like CocaCola, McDonald’s, Geico, and Sony to name a few – and their consumers was nearly entirely based on buying and selling. As long as the producers supplied a consistently good product and kept their nose out of newspaper headlines trouble, the customers were happy. And it wasn’t that long ago either, back in the days of MySpace and Foursquare, before the modern social media giants took over. Nowadays, that apparent disconnect hardly exists, and for good reason. Facebook and platforms like it changed the landscape of human relationships, bringing people closer together despite the miles and thousands of miles that may be between them. And the age-old method “word of mouth” is still effective, spreading a lot farther and faster now than it ever did before. The need for user growth and social media is great, and growing your presence on any and all social media platforms should be a top priority in whatever field you’re in.

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The most important aspect of a strong social media presence, before any other benefit, is people and communication. Communication that connects you to multiple people, and compounds the more you grow your presence. Getting your face out on social media platforms through links, pictures, videos, art, etc., creates movement and draws attention to your site. For smaller businesses with less established names, this is the beginning of letting people know who you are, that you exist and you offer services that people may need. For larger businesses, this is the way to interact with a larger audience on an informal, connecting level. Announce sales, deals, make a Facebook post highlighting an incredible event and how you relate/were involved in it, or reply to a tweet directed at you. Because social media creates a conversation rather than an advertisement, customers tend to become more receptive to your products and services, as well as regarding you as less of a faceless entity.

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What’s important to know is that building your social media presence needs to begin as soon as possible – as in you needed to have started yesterday. As big businesses, small businesses, and multitudes of self-employed people have flocked to build their online faces, social media platforms have caught on and begun restricting the ability to quickly grow presences in one easy way: by making it competitive and profiting from it. Take Facebook’s Pay Per Like. Creating a page doesn’t cost a cent, but how do you make yourself discoverable? By allotting a budget, and allowing Facebook to boost your posts or advertisements at targeted audiences, you develop traffic. Essentially, you can bid your way ahead of the competition. While this was inevitable, it’s also restrictive to newer players in the game, and it will only get stricter as all social media platforms adopt similar strategies. While advertising is as old as time, there is still time before the Pay Per Like trend takes off and inevitably abused to punish smaller, undiscovered presences. Though the process through building a online presence will likely only develop towards a budget reliant environment, for now its largely anyone’s opportunity to grow. Hence why it’s imperative you begin now, while the field is ripe, affordable, and teeming with opportunity. Reach out, let us help you get started or revamp your current social media platforms. The time is now!

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To Follow or Unfollow…That is the question

15 Oct

It is sad to see that many brands still believe it’s 2006, when Twitter just started and everyone was dying to follow their favorite brands, even if they were ignoring them.

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Well it’s 2014 and it’s not the egotistical Wild West on Twitter anymore, there’s a new sheriff in town and his name is engagement. In today’s market, not responding or not following them back, when they reach out to you is an ultimate social media fail. When people, your customers, reach out to you, you must respond, you must follow back; the competition is fierce and dying to scoop up your audience and at the end of the day, your sales.

 

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EXAMPLE #1

@annonymousgirl: “The free range chicken pesto arugula sandwiches @ThatOneSandwichPlace are divine. The best sandwiches in all of Los Angeles. They are organic, juicy, & flavorful & if you go from 3-6 half price!! What a deal! #INLOVE “ #ThatOneSandwichPlace

IF YOU IGNORE THIS…. They should and most likely will unfollow you and delete their tweet.

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EXAMPLE #2

@OneOfOurClients “I love your #FishTacos please open a location in the valley, you complete me!” #NameOfRestaurant

Here is the proper way to handle this tweet. This user tweeted her love for our client. We followed her back, sent her a direct message and asked for her mailing address and sent her a gift card! We replied, “Thank you we love you too.” This built a relationship worth its weight in Fish Tacos.

 

If you do this you will not only make people happy but you make them love you.

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Building a long lasting relationship with your clients is key to survival in today’s market. ENGAGE with your customers, treat them right, talk to them online…. connect…. it is a new era folks… get with the times, and get it together. Follow back, favorite and RT anyone that mentions your band, because if you don’t your competition will, hey who could blame them.

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One way of taking your Twitter to the next level is growing your Twitter foundation organically by following your fans and responding to them when they reach out to you. Your ratio of followers if you are a business should be close to the amount of people you follow back. Listening to your audience will keep you in the NOW and get you ready for tomorrow. When you follow your customers back and engage with them you will have them and your profit margin dancing with joy.

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WeShareMedia has a team of Social Media Experts always willing to help, just give us a call 1800.488.9570 or shoot us an email. We would love to give you some free advice, we live for this stuff! Remember minimum of 3 tweets a day keeps the tumbleweeds away and to A.B.L.  Always Be Listening.

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WeShareMedia, A different kind of social media company…Genuine

How Social Media Helps Businesses Connect with Customers

20 Jun

Social media is increasingly becoming the most important aspect of marketing a business online. The biggest brands in the world recognize the importance of connecting with their audience through social media. In fact, most brands are now spending more money on social media networking, than they do on print advertising. However, small businesses struggle with this aspect of marketing. To encourage you to see the importance of social media, we have listed three ways that it can help you connect with your customers.

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Brand building

Many small businesses overlook the importance of brand building and in the process lose out on sales. In an oversaturated market it is impossible for customers to pick out small business brands unless they use the proper tools. Brand building involves social media networking and even business-to-business collaboration.

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Name recognition

Name recognition is another way to build your business. Customers are generally very wary of businesses that they are unfamiliar with and are much less likely to purchase any item or service from a name they don’t recognize. Social media will increase name recognition if you use advertising to establish a presence.

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Customer service

Increased customer service is another side effect of social media networking. Customers can simply take to Twitter, if they have a question about a product or have a concern they want to share with a brand. Business-to-business customer service is also made much easier by social media. Transform the way you connect with your customers by becoming actively involved in social media. If you do, you will likely see an increase in sales and a better response from your customers. If you are a small business that works primarily as a business to business service, then you will also find it beneficial to utilize and implement all of the tools available.

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Let the experts handle it

There is a right way and a wrong way to manage your businesses social media, it is always a good idea to speak to an expert before you start. Here at WeShareMedia we are always available for a quick chat or meeting to help get you started or to put you back on track.

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Top Ten Tips For Creating a Facebook Event

13 Jul

These are some great tips for creating a successful Facebook event. Test your content and test your event photos. Remember, just because you create an event on Facebook, doesn’t mean people will be lining up outside your door the day of your event. 

The key to a successful event, is having ample time to promote, market and creating great event content. We suggest creating your event 4 weeks in advance and 8 weeks if you are just starting out. WeShareMedia uses these practices as a base to start every event and we advise you to do the same. 

At WeShareMedia we are evolving with the changes of social media marketing and sometimes creating them. If your business ever needs advice on creating events from a store opening to a live concert or festival, or would just like a free consultation WeShareMedia is here for you. We are hard working, local and happy to help. 

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1. Use a Facebook page to create your event and add your personal profile as a host.

  • Invitees have a link to see all of the other events you have created.
  • Invitees have a link to like your page.
  • Your personal profile can directly message all of the invitees (however, abuse of this feature can be seen as spam.)

2. Don’t make someone search for information on your event.

Make sure the important stuff is at the top of the details section and can be seen without hitting “See More.”

  • If there is a separate registration website, put that first!
  • At the end of the details section, list all of the links someone would be interested in: main event link, tickets, audio, video, Facebook page, Twitter, Instagram, and all other event links.
  • Third party Facebook event aggregators such as HUGECITY recognize these links and highlight them for their audience.

 

3. Use Facebook-recognized venues, not addresses for the location.

Type the venue name into the location bar slowly. Facebook will autocomplete the name of the venue and then you can click on one of the suggestions. If your venue is not listed, create a venue.

  • VERY IMPORTANT: If you do not have a map on your event, Facebook will not recommend it to friends of your attendees or people in the area.

4. If your event lasts longer than 5 days, create multiple events.

Calendars automatically import Facebook events and you will create more friends than enemies if you squat on someone’s calendar for days. Additionally, if you don’t add an end time, Facebook defaults your event to 3 hours long.

5. Never check “Only admins can post to the event wall.”

The wall is the best place to engage your invitees. Allow them to communicate with you.

6. Add a cover photo that fits the event and fits the rectangle (714 x 264 pixels). 

This is just like a magazine cover or flyer for an event. Don’t use the flyer for the event unless you can see all of the information you need in the rectangle.

7. Have one official Facebook event. 

If you can, make everyone involved in the event a host to your event.

  • Invitees can see all of their friends who are attending without having to look at lots of events.
  • Those hosts can help spread the word about your event
  • The true attendee number can be seen a lot easier

8. Use your invites wisely.

Create groups of friends by location, interest, work and more.

  • Use Facebook 3rd party applications like “invite all of your friends” to invite the groups of your friends to your event. (Abuse of this feature can be seen as spam, and can be against Facebook`s terms of service)

9. Keep people excited about coming. 

50 percent of tickets are sold when you first publish the event. The next 50 percent are sold the week of the event. Someone saying that they are attending does not mean that they will remember to be there.

  • A post into your event wall notifies everyone who has been invited.
  • Post pictures, past videos, reviews and articles written about the event (remember to tag all of the pages involved with the @ function).
  • As your page, send an update for your event.
  • As your personal profile send a direct message to all attendees.

10. Promote your event outside of your circle. 

Facebook only allows you to invite your friends. Facebook ads give lots of impressions but very few attendees. (It’s not worth the cost.)

  • Share your event on Twitter and your Facebook page.
  • Share your Facebook event with all of the people involved with your event.
  • Share your Facebook event with bloggers and tastemakers that would care about your event.
  • Share the Facebook event with all of the local event bloggers like: PatchScoutmobWaze, and local newspapers.

Resources: Top 10 tips for creating a Facebook event – Inside FacebookImage

Hashtag Here, Hashtag There, Hashtag Everywhere!

15 Jun

Just like Twitter, Instagram, Google & Google+, clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.” Example: “I can`t wait for football season to return #NFL go #Niners.” When you click on those Hashtags in Facebook you will find search results.

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Social media platforms like Facebook and Google + change weekly sometimes daily, how are you expected to market through these channels and run your business.
Being named a Facebook developer by Facebook itself WeShareMedia is on a “first to know” basis on all changes within Facebook and stays up to the minute on all platforms across the board.

WeShareMedia is ready for any and all changes to come.

Here`s what people are saying on Facebook.

History of What We All Call Easter

31 Mar

The history of Easter is commonly associated with the Christian faith and the seemingly unrelated practices of the early pagan religions. Easter history and traditions practiced today evolved from pagan symbols, from the ancient goddess Ishtar to Easter eggs and the Easter bunny.

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Easter, celebrates the Christ’s resurrection from the dead following his death on Good Friday. A rebirth that is commemorated around the vernal equinox, historically a time of pagan celebration that coincides with the arrival of spring and symbolizes the arrival of light and the awakening of life around us.

The word “Easter”

Easter is named for a Saxon goddess who was known by the names like Oestre or Eastre, and in Germany by the name of Ostara. She is a goddess of the dawn and the spring, and her name derives from words for dawn, the shining light arising from the east. Our words for the “female hormone” estrogen derives from her name as well.

Ostara brought in the end of winter, with the days brighter and growing longer after the vernal equinox, Ostara had a passion for new life. Her presence was felt in the flowering of plants and the birth of babies, both animal and human. The rabbit (well known for its propensity for rapid reproduction) was her sacred animal.

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Easter eggs & Easter bunny came from where?

Easter eggs and the Easter Bunny are both featured in the spring festivals of Ostara, which were initially held during the feasts of the goddess Ishtar. Eggs are used as a symbol of fertility, and the newborn chicks as an adorable representation of new growth. Brightly colored eggs, chicks, and bunnies were all used at festival time to express appreciation for this gift of abundance.

The ancient belief that by eating something we take on its characteristics formed the basis for the earliest “blessings” before meals (a way to honor the life that had been sacrificed so that we as humans could enjoy life) and, presumably, for the more recent Christian sacrament of communion as well.

Shaping candy Easter eggs and bunnies to celebrate the spring festival was a way to celebrate the symbols of the goddess and the season, while laying claim to their strengths.

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No matter what religious beliefs you choose to align yourself with, WeShareMedia supports any holiday that suggests bringing your loved ones together. Social Media has allowed to stay in contact at great distances and facilitated many gatherings for this weekend. So head out with your loved ones, take lots of pictures, share them with those of us not nearby and create more memories 😉

 

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