Facebook Ch-Ch-Ch-Changes its News Feed

8 Mar

Facebook today is rolling out a rad new redesign of its News Feed. This redesign is the biggest since it launched back in 2006. The new news feed represents the first major overhaul of Facebook’s core service since the launch of the Facebook Timeline at the end of 2011.

The giant social network plans to unveil the redesign at a press conference at its Menlo Park, Calif., headquarters. “The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,” Zuckerberg added that “the stories around you deserve to be displayed with more than just text.”

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The redesign will reportedly give users new ways to catch up with what friends are doing, such as sorting through photos they share or music they are listening to. Right now users can only sort the News Feed by “Top Stories” or “Most Recent.” The changes address a frequent complaint from users that they have too little control over what appears in their News Feed.

The new news feed features three major components:

  • Bigger Images
  • Multiple Feeds
  • Mobile Consistency

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Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user “follows.” For those who hate how Facebook sorts news feed content, a chronological view is now available.

Facebook claims that the average user spends 22 minutes on the site each day. One of the primary goals of the new look is to entice people to stick around longer.

Currently, the News Feed is crowded with friends, businesses and celebrities you “like” all competing for your attention. It’s visual progress, that’s for sure—Facebook has done great work sweeping away a lot of what developers call “chrome” (buttons, scroll bars, navigational detritus). What’s left is the stuff you ostensibly care about. And that stuff looks swell, making the web version of Facebook match the mobile version almost perfectly.

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Facebook is splitting up the feed into subcategories—Music, Photos, Games, Friends—so that you’re not suffocated with information. Or at least suffocated at a slower, more comfortable rate.

There will be a section of the new News Feed dedicated to pages that users have liked. It’s fair to assume that the users who have liked your Facebook page are at least peripherally interested in your products and services.

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Photo albums will also be bigger with more thumbnails giving you an easier view of what your friends actually did, and where. It began rolling out yesterday…………..slowly, like everything Facebook debuts. Keep refreshing, engaging & sharing. Make sure to start taking photos worth seeing in larger formats 😉

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