Is Facebook Incorporating Hashtags? #Rumors

16 Mar

Facebook already has tagging for people, Pages, and location, and could soon allow users to tag their posts with hashtags so they could be more easily indexed and surfaced by Graph Search. According to reports from The Wall Street Journal. Facebook is experimenting with using the ever popular Twitter feature.

Facebook currently allows you to tag a topic or person who has a Facebook account or page, but you cannot simply see what all Facebook users are saying about a specific topic.

hipster-beethoven-using-hashtags-before-twitter

Hashtags are unique and often cryptic terms preceded by a hash mark #, they’re specially tracked  on Twitter as they would presumably be on Facebook. Twitter shows which tags are trending, and clicking on a hashtag brings up other posts with the same tag.

By implementing hashtags, anyone who wanted their posts surfaced by Graph Search could add a hashtag to their post, and Facebook could help searchers find the tag related to what they’re looking for. When clicked from a post in news feed, the hashtag would presumably open a page of Graph Search results of mentions of the hashtag, not unlike Twitter.

Facebook-Hashtags

The feature has been mimicked by many other platforms, including Google+ and Facebook’s own Instagram. As a result, many Facebook users include hashtags in their Facebook posts out of habit even though hashtags don’t work there.

It may prove beneficial for advertisers who could hypothetically “promote” user posts that contain particular hashtags just as they now promote “likes” of their business pages. Such promoted posts could get more prominent and longer-lasting placement on Facebook’s News Feed, where non-promoted items are sorted by relevance.

hashtags-on-facebook_c_1165256

Hashtags would also allow brands and events to better coordinate buzz on Facebook. They could ask people to include the hashtag when referring to a brand’s event or social media marketing campaign. Facebook could then display in the news feed any hashtags mentioned by multiple people in your network. Advertisers might be happy to pay to appear in search results for hashtags related to their businesses as many do on Twitter. Mark Zuckerberg confirmed that sponsored search results would be a natural way to monetize Graph Search.

“It is unclear how far along Facebook’s work on the hashtag is and the feature isn’t likely to be introduced imminently,” the Wall Street Journal reported yesterday. When reached by ABC News, a Facebook spokesperson said, “We do not comment on rumor or speculation.”

Screen Shot 2013-03-16 at 3.50.37 AM

WeShareMedia accepts all changes we see going on across all the major platforms. We realize that lots of people might not react the same way when something that’s such an integral part of daily routine changes. How do you feel about the upcoming #Facebook changes?

Advertisements
%d bloggers like this: