Tag Archives: advertise

Growth in Social Media

15 Apr

There was a time when the relationships between corporate entities – like CocaCola, McDonald’s, Geico, and Sony to name a few – and their consumers was nearly entirely based on buying and selling. As long as the producers supplied a consistently good product and kept their nose out of newspaper headlines trouble, the customers were happy. And it wasn’t that long ago either, back in the days of MySpace and Foursquare, before the modern social media giants took over. Nowadays, that apparent disconnect hardly exists, and for good reason. Facebook and platforms like it changed the landscape of human relationships, bringing people closer together despite the miles and thousands of miles that may be between them. And the age-old method “word of mouth” is still effective, spreading a lot farther and faster now than it ever did before. The need for user growth and social media is great, and growing your presence on any and all social media platforms should be a top priority in whatever field you’re in.

Social Media Networking Global Communications Connection Concept

The most important aspect of a strong social media presence, before any other benefit, is people and communication. Communication that connects you to multiple people, and compounds the more you grow your presence. Getting your face out on social media platforms through links, pictures, videos, art, etc., creates movement and draws attention to your site. For smaller businesses with less established names, this is the beginning of letting people know who you are, that you exist and you offer services that people may need. For larger businesses, this is the way to interact with a larger audience on an informal, connecting level. Announce sales, deals, make a Facebook post highlighting an incredible event and how you relate/were involved in it, or reply to a tweet directed at you. Because social media creates a conversation rather than an advertisement, customers tend to become more receptive to your products and services, as well as regarding you as less of a faceless entity.

Social-Media-Time-Management

What’s important to know is that building your social media presence needs to begin as soon as possible – as in you needed to have started yesterday. As big businesses, small businesses, and multitudes of self-employed people have flocked to build their online faces, social media platforms have caught on and begun restricting the ability to quickly grow presences in one easy way: by making it competitive and profiting from it. Take Facebook’s Pay Per Like. Creating a page doesn’t cost a cent, but how do you make yourself discoverable? By allotting a budget, and allowing Facebook to boost your posts or advertisements at targeted audiences, you develop traffic. Essentially, you can bid your way ahead of the competition. While this was inevitable, it’s also restrictive to newer players in the game, and it will only get stricter as all social media platforms adopt similar strategies. While advertising is as old as time, there is still time before the Pay Per Like trend takes off and inevitably abused to punish smaller, undiscovered presences. Though the process through building a online presence will likely only develop towards a budget reliant environment, for now its largely anyone’s opportunity to grow. Hence why it’s imperative you begin now, while the field is ripe, affordable, and teeming with opportunity. Reach out, let us help you get started or revamp your current social media platforms. The time is now!

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Is Facebook Incorporating Hashtags? #Rumors

16 Mar

Facebook already has tagging for people, Pages, and location, and could soon allow users to tag their posts with hashtags so they could be more easily indexed and surfaced by Graph Search. According to reports from The Wall Street Journal. Facebook is experimenting with using the ever popular Twitter feature.

Facebook currently allows you to tag a topic or person who has a Facebook account or page, but you cannot simply see what all Facebook users are saying about a specific topic.

hipster-beethoven-using-hashtags-before-twitter

Hashtags are unique and often cryptic terms preceded by a hash mark #, they’re specially tracked  on Twitter as they would presumably be on Facebook. Twitter shows which tags are trending, and clicking on a hashtag brings up other posts with the same tag.

By implementing hashtags, anyone who wanted their posts surfaced by Graph Search could add a hashtag to their post, and Facebook could help searchers find the tag related to what they’re looking for. When clicked from a post in news feed, the hashtag would presumably open a page of Graph Search results of mentions of the hashtag, not unlike Twitter.

Facebook-Hashtags

The feature has been mimicked by many other platforms, including Google+ and Facebook’s own Instagram. As a result, many Facebook users include hashtags in their Facebook posts out of habit even though hashtags don’t work there.

It may prove beneficial for advertisers who could hypothetically “promote” user posts that contain particular hashtags just as they now promote “likes” of their business pages. Such promoted posts could get more prominent and longer-lasting placement on Facebook’s News Feed, where non-promoted items are sorted by relevance.

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Hashtags would also allow brands and events to better coordinate buzz on Facebook. They could ask people to include the hashtag when referring to a brand’s event or social media marketing campaign. Facebook could then display in the news feed any hashtags mentioned by multiple people in your network. Advertisers might be happy to pay to appear in search results for hashtags related to their businesses as many do on Twitter. Mark Zuckerberg confirmed that sponsored search results would be a natural way to monetize Graph Search.

“It is unclear how far along Facebook’s work on the hashtag is and the feature isn’t likely to be introduced imminently,” the Wall Street Journal reported yesterday. When reached by ABC News, a Facebook spokesperson said, “We do not comment on rumor or speculation.”

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WeShareMedia accepts all changes we see going on across all the major platforms. We realize that lots of people might not react the same way when something that’s such an integral part of daily routine changes. How do you feel about the upcoming #Facebook changes?

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