Tag Archives: agency

Youtube Stars Becoming Spokespeople for Brands & Companies

11 Mar

Becoming a hit on YouTube on purpose is no easy task. The popular video platform is loaded with viral videos of people doing silly or embarrassing things. YouTube is the top platform that’s discovered a lot of young artists who have ended up as the most popular music icons in the industry.

The Canadian YouTube sensation Justin Bieber was discovered on the site by Scooter Braun who later became his manager. He was even able to consult his own personal idol Usher all the way to Atlanta. It did not take long before Bieber signed up with Usher and eventually, with L.A. Reid and the Island Def Jam. Since then, he’s become a worldwide sensation.

Since 2007, YouTube has partnered with producers on the video site to share ad revenue, allowing people to create YouTube content for a living. “We pay out millions of dollars to partners each year,” said Baljeet Singh, group product manager at YouTube. “Thousands of channels are generating six figures a year.”

Take someone like DeStorm for example; a multi-talented one-man band who runs the channel DeStorm with more than half a million subscribers. Offering a mix of rap, R&B, talk show and art. All stuck together with some great editing, DeStorm is part of a first generation of “YouTubers” who managed to monetize their videos.

DeStorm came to New York by way of Baltimore to be an intern and ghost writer for established record labels. He spent most of his time helping write songs while producing instrumentals, writing jingles, and trying to hustle his own music. After limited success, he saw YouTube as a way to set himself apart.

Let’s take a look at another rising Youtube star named Carly-Ann Giene. Giene Entertainment’s YouTube channel has over 50, 000 views with more to come when a highly anticipated sketch, “Model Behavior” debuts this month. (March 2013)

“Model Behavior” is a satirical look at high fashion photo shoots and what the industry regards as beautiful or a means to sell products. It explores the horrifying, dysfunctional elements of modeling — while making you laugh. This sketch will be released this month on the Giene Entertainment YouTube Channel. Also make sure to watch Carly-Ann Giene in her other performances in “Mugluvin” and “Carly the Clown Eliminator“. Her sketches on YouTube are both original and highly relatable. Giene is undoubtedly an extraordinary actress and a rising talent.

Back in June 2012, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral buzz.

The marketplace platform will allow partners to set up profiles indicating what they do, their past successes and the demographics or types of brands they are best suited for. Advertisers or agencies will be able to search by parameters, such as content type, target demo and keywords, to find the right YouTube star for their campaign.

Screen shot 2013-03-10 at 7.34.41 PM

Seeing what great strides and all the amazing careers that have been launched with the power of social media. A well maintained internet presence with wonderful content across all platforms will only enhance the possibility to be found, for those exploring these options. The WeShareMedia team of experts is likely to have come across them by now, or maybe you have yet to upload these gems?

Advertisements

Facebook Ch-Ch-Ch-Changes its News Feed

8 Mar

Facebook today is rolling out a rad new redesign of its News Feed. This redesign is the biggest since it launched back in 2006. The new news feed represents the first major overhaul of Facebook’s core service since the launch of the Facebook Timeline at the end of 2011.

The giant social network plans to unveil the redesign at a press conference at its Menlo Park, Calif., headquarters. “The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,” Zuckerberg added that “the stories around you deserve to be displayed with more than just text.”

original

The redesign will reportedly give users new ways to catch up with what friends are doing, such as sorting through photos they share or music they are listening to. Right now users can only sort the News Feed by “Top Stories” or “Most Recent.” The changes address a frequent complaint from users that they have too little control over what appears in their News Feed.

The new news feed features three major components:

  • Bigger Images
  • Multiple Feeds
  • Mobile Consistency

Screen shot 2013-03-08 at 4.21.19 AM

Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user “follows.” For those who hate how Facebook sorts news feed content, a chronological view is now available.

Facebook claims that the average user spends 22 minutes on the site each day. One of the primary goals of the new look is to entice people to stick around longer.

Currently, the News Feed is crowded with friends, businesses and celebrities you “like” all competing for your attention. It’s visual progress, that’s for sure—Facebook has done great work sweeping away a lot of what developers call “chrome” (buttons, scroll bars, navigational detritus). What’s left is the stuff you ostensibly care about. And that stuff looks swell, making the web version of Facebook match the mobile version almost perfectly.

Screen shot 2013-03-08 at 4.23.53 AM

Facebook is splitting up the feed into subcategories—Music, Photos, Games, Friends—so that you’re not suffocated with information. Or at least suffocated at a slower, more comfortable rate.

There will be a section of the new News Feed dedicated to pages that users have liked. It’s fair to assume that the users who have liked your Facebook page are at least peripherally interested in your products and services.

Screen shot 2013-03-08 at 4.23.17 AM

Photo albums will also be bigger with more thumbnails giving you an easier view of what your friends actually did, and where. It began rolling out yesterday…………..slowly, like everything Facebook debuts. Keep refreshing, engaging & sharing. Make sure to start taking photos worth seeing in larger formats 😉

Screen shot 2013-03-08 at 4.27.02 AM

%d bloggers like this: