Tag Archives: apple

To Follow or Unfollow…That is the question

15 Oct

It is sad to see that many brands still believe it’s 2006, when Twitter just started and everyone was dying to follow their favorite brands, even if they were ignoring them.

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Well it’s 2014 and it’s not the egotistical Wild West on Twitter anymore, there’s a new sheriff in town and his name is engagement. In today’s market, not responding or not following them back, when they reach out to you is an ultimate social media fail. When people, your customers, reach out to you, you must respond, you must follow back; the competition is fierce and dying to scoop up your audience and at the end of the day, your sales.

 

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EXAMPLE #1

@annonymousgirl: “The free range chicken pesto arugula sandwiches @ThatOneSandwichPlace are divine. The best sandwiches in all of Los Angeles. They are organic, juicy, & flavorful & if you go from 3-6 half price!! What a deal! #INLOVE “ #ThatOneSandwichPlace

IF YOU IGNORE THIS…. They should and most likely will unfollow you and delete their tweet.

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EXAMPLE #2

@OneOfOurClients “I love your #FishTacos please open a location in the valley, you complete me!” #NameOfRestaurant

Here is the proper way to handle this tweet. This user tweeted her love for our client. We followed her back, sent her a direct message and asked for her mailing address and sent her a gift card! We replied, “Thank you we love you too.” This built a relationship worth its weight in Fish Tacos.

 

If you do this you will not only make people happy but you make them love you.

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Building a long lasting relationship with your clients is key to survival in today’s market. ENGAGE with your customers, treat them right, talk to them online…. connect…. it is a new era folks… get with the times, and get it together. Follow back, favorite and RT anyone that mentions your band, because if you don’t your competition will, hey who could blame them.

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One way of taking your Twitter to the next level is growing your Twitter foundation organically by following your fans and responding to them when they reach out to you. Your ratio of followers if you are a business should be close to the amount of people you follow back. Listening to your audience will keep you in the NOW and get you ready for tomorrow. When you follow your customers back and engage with them you will have them and your profit margin dancing with joy.

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WeShareMedia has a team of Social Media Experts always willing to help, just give us a call 1800.488.9570 or shoot us an email. We would love to give you some free advice, we live for this stuff! Remember minimum of 3 tweets a day keeps the tumbleweeds away and to A.B.L.  Always Be Listening.

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WeShareMedia, A different kind of social media company…Genuine

How Social Media Helps Businesses Connect with Customers

20 Jun

Social media is increasingly becoming the most important aspect of marketing a business online. The biggest brands in the world recognize the importance of connecting with their audience through social media. In fact, most brands are now spending more money on social media networking, than they do on print advertising. However, small businesses struggle with this aspect of marketing. To encourage you to see the importance of social media, we have listed three ways that it can help you connect with your customers.

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Brand building

Many small businesses overlook the importance of brand building and in the process lose out on sales. In an oversaturated market it is impossible for customers to pick out small business brands unless they use the proper tools. Brand building involves social media networking and even business-to-business collaboration.

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Name recognition

Name recognition is another way to build your business. Customers are generally very wary of businesses that they are unfamiliar with and are much less likely to purchase any item or service from a name they don’t recognize. Social media will increase name recognition if you use advertising to establish a presence.

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Customer service

Increased customer service is another side effect of social media networking. Customers can simply take to Twitter, if they have a question about a product or have a concern they want to share with a brand. Business-to-business customer service is also made much easier by social media. Transform the way you connect with your customers by becoming actively involved in social media. If you do, you will likely see an increase in sales and a better response from your customers. If you are a small business that works primarily as a business to business service, then you will also find it beneficial to utilize and implement all of the tools available.

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Let the experts handle it

There is a right way and a wrong way to manage your businesses social media, it is always a good idea to speak to an expert before you start. Here at WeShareMedia we are always available for a quick chat or meeting to help get you started or to put you back on track.

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Hashtag Here, Hashtag There, Hashtag Everywhere!

15 Jun

Just like Twitter, Instagram, Google & Google+, clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.” Example: “I can`t wait for football season to return #NFL go #Niners.” When you click on those Hashtags in Facebook you will find search results.

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Social media platforms like Facebook and Google + change weekly sometimes daily, how are you expected to market through these channels and run your business.
Being named a Facebook developer by Facebook itself WeShareMedia is on a “first to know” basis on all changes within Facebook and stays up to the minute on all platforms across the board.

WeShareMedia is ready for any and all changes to come.

Here`s what people are saying on Facebook.

“Harlem Shake” Becomes Egyptian Protest Song

20 Mar

All of us in the U.S. have come to know and love/hate the “Harlem Shake” viral YouTube craze. But in Egypt, it’s taken on another meaning entirely: An act of political protest. This phenomenon that has the world laughing, has caught the imagination of revolutionaries as a new way to challenge the country’s new Islamist rulers.

“It’s a funny way to protest the Muslim Brotherhood who have taken control of the country,” said law student Tarek Badr, 22, who was one of more than 100 thrusting their hips in front of the political movement’s Cairo headquarters a few days ago. “People won’t be silent. They will protest in all ways and this is a peaceful way.”

About 400 young men did the “Harlem Shake” while chanting for the departure of Islamist Egyptian President Mohamed Morsi outside the Muslim Brotherhood’s main office in the Egyptian capital of Cairo.

The unusual protest captured the attention of Egypt’s protest-weary press corps — who almost outnumbered the gyrating protesters -– as well as a dozen stern-faced members of the Muslim Brotherhood. The movement’s figurehead Mohammed Morsi was named president in June after the country’s first democratic election in decades.

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After their Harlem Shake ended, participants took up the new revolutionary chant:  “The people want the fall of the ‘Murshid’ [the supreme guide of the Muslim Brotherhood].”

A random conga line snaked through crowd shouting, “Leave, leave, leave.”

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The nearly overnight popularity of the Harlem Shake video began in Australia earlier this year, but soon spread around the world. All thanks to the power of social media. WeShareMedia accepts and looks forward to all potential viral videos and memes. This now begs the question as to what strange turn or what purpose those comedic videos will ultimately serve?

Is Facebook Incorporating Hashtags? #Rumors

16 Mar

Facebook already has tagging for people, Pages, and location, and could soon allow users to tag their posts with hashtags so they could be more easily indexed and surfaced by Graph Search. According to reports from The Wall Street Journal. Facebook is experimenting with using the ever popular Twitter feature.

Facebook currently allows you to tag a topic or person who has a Facebook account or page, but you cannot simply see what all Facebook users are saying about a specific topic.

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Hashtags are unique and often cryptic terms preceded by a hash mark #, they’re specially tracked  on Twitter as they would presumably be on Facebook. Twitter shows which tags are trending, and clicking on a hashtag brings up other posts with the same tag.

By implementing hashtags, anyone who wanted their posts surfaced by Graph Search could add a hashtag to their post, and Facebook could help searchers find the tag related to what they’re looking for. When clicked from a post in news feed, the hashtag would presumably open a page of Graph Search results of mentions of the hashtag, not unlike Twitter.

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The feature has been mimicked by many other platforms, including Google+ and Facebook’s own Instagram. As a result, many Facebook users include hashtags in their Facebook posts out of habit even though hashtags don’t work there.

It may prove beneficial for advertisers who could hypothetically “promote” user posts that contain particular hashtags just as they now promote “likes” of their business pages. Such promoted posts could get more prominent and longer-lasting placement on Facebook’s News Feed, where non-promoted items are sorted by relevance.

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Hashtags would also allow brands and events to better coordinate buzz on Facebook. They could ask people to include the hashtag when referring to a brand’s event or social media marketing campaign. Facebook could then display in the news feed any hashtags mentioned by multiple people in your network. Advertisers might be happy to pay to appear in search results for hashtags related to their businesses as many do on Twitter. Mark Zuckerberg confirmed that sponsored search results would be a natural way to monetize Graph Search.

“It is unclear how far along Facebook’s work on the hashtag is and the feature isn’t likely to be introduced imminently,” the Wall Street Journal reported yesterday. When reached by ABC News, a Facebook spokesperson said, “We do not comment on rumor or speculation.”

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WeShareMedia accepts all changes we see going on across all the major platforms. We realize that lots of people might not react the same way when something that’s such an integral part of daily routine changes. How do you feel about the upcoming #Facebook changes?

Social Media Tip of The Day – Getting Your Instagram Profile More Exposure

6 Mar

After having released a desktop version of the popular photo editing & sharing app Instagram, there’s new things to take into consideration. Previously, the Instagram website only let users edit their account information. But all that changed with the recent introduction of web profiles.

The new profiles act as extensions of the Instagram mobile app, with users now being able to comment, follow, like and view other photos from a desktop. Brands, marketers and regular users can use these web profiles to encourage engagement and interaction outside of the mobile app.

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Community managers will want to use the new web profiles in conjunction with the Instagram mobile app to further enhance a profiles web presence.

While many features from the mobile app haven’t yet made their way to the web, Instagram web profiles do offer a decent amount of nice features, such as:

  • A cover collage at the top of your profile that features a rotating selection of your Instagram photos.
  • Follow and Unfollow buttons.
  • Your profile biography.
  • A website URL of your choosing.
  • Your account’s number of photos, as well as follower and following counts.
  • An infinite-scroll timeline of your photos, separated by month.
  • A section where you can manage applications that have been given permission to access your Instagram account.
  • Badges, which you can use to link to and promote your web profile.

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The Instagram web profiles do come with some draw backs, they are lacking in certain areas when compared to the mobile app.

  • There’s no search. Searching for hashtags and specific users isn’t available. Although usernames are links that allow you to hop from profile to profile.
  • Twitter-like hashtags are the best way to get your Instagram photos seen on the mobile app, but their use is disabled with web profiles. You’ll still see them in photo descriptions and comments, but they aren’t links.
  • You can’t see follower lists. Even though web profiles display follower and following counts, users are unable to see exactly which users these are.
  • Photo maps aren’t available. Many Instagram users geo-tag their photos using the mobile app, but you won’t find these maps anywhere on the web. Although geo-tag information is shown within photos.
  • There’s no Popular page. If you like seeing the photos on Instagram that are drawing the most attention, you’ll have to return to the mobile app.

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With over 100 million users on Instagram, if your branded or personal account is one of them, then you’ll want to maximize and utilize your account’s new web profile the right away.

Start off by installing an Instagram badge on your main website. Instagram recently rolled out badges for users to promote web profiles. From the full site, pick the badge you’d like, then simply copy the automatically generated code and paste it on your website or blog. The badge will link back to your account’s web profile.

Verify your privacy settings. According to Instagram, if you have a private profile, your photos will only be visible to logged-in followers you’ve approved. This also means that only those followers can comment and like your photos on the web. It should also be mentioned that search engines are not allowed to index Instagram photos—whether your account is private or not.

Make sure you’ve added your main sites link on your profile. Not only does adding a link increase visibility for your website, it also provides SEO value, even though it’s a no-follow link, it still sends a signal to search engines.

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Lastly and most importantly, recognize the increased importance of those image links.  Images from Instagram used to appear within tweets until Instagram recently removed support for Twitter cards. (Sad Panda Bear) This means that Twitter users will be clicking these Instagram image links, and lead them directly to the Instagram web profiles.

Besides Twitter, other people will find their way to the web profiles using these image links when Instagram images are shared to Facebook, Flickr, Foursquare, Tumblr and even through email.

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Is your business, brand or personal Instagram page as optimized as it should be? Wouldn’t it bring further peace of mind to know that experts will be in charge of your internet presence? WeShareMedia is here, just for you.

Social Media Tip of The Day – Sending Voice Messages Through the Facebook App

4 Mar

Just recently, the Facebook app for iOS was given the ability to record voice and within the mobile app, as well as Messenger’s voice messaging support and an improved Nearby tab.

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Voice messages originally showed up in the iOS and Android versions of Facebook’s Messenger apps, and later VoIP calling was added to those apps in the US and Canada. The voice messaging capabilities have come directly to the main Facebook apps for iOS as well. Sending a message in the app now gives you the ability to record a voice message  to send directly to the recipient, and also gives access to the camera to allow for still shots or video clips to be recorded and sent.

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The process is fairly simple and for those of us who are always looking for ways to save money, this could be another neat little trick. Facebook is known for rolling out updates very quietly; So quietly in fact that most people don’t notice the changes or how to make use of them. It is a bit ironic that the worlds largest social media platform has a problem communicating. LOL.

How Do You Send a Voice Message?  Here it is in step by step instructions 🙂

  1. Go to a conversation and tap + next to the box where you write a message
  2. Tap Record Voice
  3. Touch and hold the red record button and start speaking
  4. Release the record button and your message will send immediately

*To cancel your recording, slide your finger away from the record button before releasing.

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Send that special someone a quick a reminder of how much they mean. WeShareMedia encourages everyone to take full advantage of these wonderful new media perks.

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