Tag Archives: campaign

Youtube Stars Becoming Spokespeople for Brands & Companies

11 Mar

Becoming a hit on YouTube on purpose is no easy task. The popular video platform is loaded with viral videos of people doing silly or embarrassing things. YouTube is the top platform that’s discovered a lot of young artists who have ended up as the most popular music icons in the industry.

The Canadian YouTube sensation Justin Bieber was discovered on the site by Scooter Braun who later became his manager. He was even able to consult his own personal idol Usher all the way to Atlanta. It did not take long before Bieber signed up with Usher and eventually, with L.A. Reid and the Island Def Jam. Since then, he’s become a worldwide sensation.

Since 2007, YouTube has partnered with producers on the video site to share ad revenue, allowing people to create YouTube content for a living. “We pay out millions of dollars to partners each year,” said Baljeet Singh, group product manager at YouTube. “Thousands of channels are generating six figures a year.”

Take someone like DeStorm for example; a multi-talented one-man band who runs the channel DeStorm with more than half a million subscribers. Offering a mix of rap, R&B, talk show and art. All stuck together with some great editing, DeStorm is part of a first generation of “YouTubers” who managed to monetize their videos.

DeStorm came to New York by way of Baltimore to be an intern and ghost writer for established record labels. He spent most of his time helping write songs while producing instrumentals, writing jingles, and trying to hustle his own music. After limited success, he saw YouTube as a way to set himself apart.

Let’s take a look at another rising Youtube star named Carly-Ann Giene. Giene Entertainment’s YouTube channel has over 50, 000 views with more to come when a highly anticipated sketch, “Model Behavior” debuts this month. (March 2013)

“Model Behavior” is a satirical look at high fashion photo shoots and what the industry regards as beautiful or a means to sell products. It explores the horrifying, dysfunctional elements of modeling — while making you laugh. This sketch will be released this month on the Giene Entertainment YouTube Channel. Also make sure to watch Carly-Ann Giene in her other performances in “Mugluvin” and “Carly the Clown Eliminator“. Her sketches on YouTube are both original and highly relatable. Giene is undoubtedly an extraordinary actress and a rising talent.

Back in June 2012, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral buzz.

The marketplace platform will allow partners to set up profiles indicating what they do, their past successes and the demographics or types of brands they are best suited for. Advertisers or agencies will be able to search by parameters, such as content type, target demo and keywords, to find the right YouTube star for their campaign.

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Seeing what great strides and all the amazing careers that have been launched with the power of social media. A well maintained internet presence with wonderful content across all platforms will only enhance the possibility to be found, for those exploring these options. The WeShareMedia team of experts is likely to have come across them by now, or maybe you have yet to upload these gems?

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Social Media Tip of the Day – Use Calls to Action

2 Feb

In order to capture more leads through your website, you will need to create captivating calls to action. The user must want to give you their contact information. The goal here is to drive traffic to a specific page and receive contact information in the process. When you ask someone to do something online, they have to go through your call-to-action in order to do it – regardless of whether you’re asking them to download a PDF, fill out a form, buy a product, or even just click-through to another page. A CTA represents the tipping point between bounce and conversion. When you ask someone to do something online, they have to go through your call-to-action in order to do it.

cta-y-u-no-join

Calls to action may vary. So by distributing them across platforms, you’ll be optimizing the amount of leads you bring in. The more calls to action that you can create, the more opportunity you have to bring in new leads.

HELLO

Everything is important with calls to action: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, additional elements that encourage people to act. All these elements should be consistent and support each other getting your visitors one step closer to their objective.

That being said:

Where to start

Use past information. Make note of previous consistent behavior. Have you had any past offers that worked well?

Push upcoming events, news and campaigns

Before you launch something new, require that prospects sign up.  If the call to action is appealing enough, they will “Sign up”.

Social Media

Include links in your tweets that take the viewer to your website or landing page. Enable them to sign up for a campaign. Answer questions on LinkedIn with the same format. If someone has a question relevant to what your business does then you have the answer they want…….once they sign up.

Make it noticeable

Make the call-to-action stand out. Bold it, make it a different color or use a button that is linked to the landing page.

Email marketing is a tremendous factor that should be brought into any successful social media strategy. The WeShareMedia team of experts will gladly help your brand move forward and get the attention it deserves.

Zig Ziglar

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