Tag Archives: cta

Social Media Tip of the Day – Use Calls to Action

2 Feb

In order to capture more leads through your website, you will need to create captivating calls to action. The user must want to give you their contact information. The goal here is to drive traffic to a specific page and receive contact information in the process. When you ask someone to do something online, they have to go through your call-to-action in order to do it – regardless of whether you’re asking them to download a PDF, fill out a form, buy a product, or even just click-through to another page. A CTA represents the tipping point between bounce and conversion. When you ask someone to do something online, they have to go through your call-to-action in order to do it.


Calls to action may vary. So by distributing them across platforms, you’ll be optimizing the amount of leads you bring in. The more calls to action that you can create, the more opportunity you have to bring in new leads.


Everything is important with calls to action: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, additional elements that encourage people to act. All these elements should be consistent and support each other getting your visitors one step closer to their objective.

That being said:

Where to start

Use past information. Make note of previous consistent behavior. Have you had any past offers that worked well?

Push upcoming events, news and campaigns

Before you launch something new, require that prospects sign up.  If the call to action is appealing enough, they will “Sign up”.

Social Media

Include links in your tweets that take the viewer to your website or landing page. Enable them to sign up for a campaign. Answer questions on LinkedIn with the same format. If someone has a question relevant to what your business does then you have the answer they want…….once they sign up.

Make it noticeable

Make the call-to-action stand out. Bold it, make it a different color or use a button that is linked to the landing page.

Email marketing is a tremendous factor that should be brought into any successful social media strategy. The WeShareMedia team of experts will gladly help your brand move forward and get the attention it deserves.

Zig Ziglar

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