Tag Archives: gadgets

To Follow or Unfollow…That is the question

15 Oct

It is sad to see that many brands still believe it’s 2006, when Twitter just started and everyone was dying to follow their favorite brands, even if they were ignoring them.

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Well it’s 2014 and it’s not the egotistical Wild West on Twitter anymore, there’s a new sheriff in town and his name is engagement. In today’s market, not responding or not following them back, when they reach out to you is an ultimate social media fail. When people, your customers, reach out to you, you must respond, you must follow back; the competition is fierce and dying to scoop up your audience and at the end of the day, your sales.

 

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EXAMPLE #1

@annonymousgirl: “The free range chicken pesto arugula sandwiches @ThatOneSandwichPlace are divine. The best sandwiches in all of Los Angeles. They are organic, juicy, & flavorful & if you go from 3-6 half price!! What a deal! #INLOVE “ #ThatOneSandwichPlace

IF YOU IGNORE THIS…. They should and most likely will unfollow you and delete their tweet.

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EXAMPLE #2

@OneOfOurClients “I love your #FishTacos please open a location in the valley, you complete me!” #NameOfRestaurant

Here is the proper way to handle this tweet. This user tweeted her love for our client. We followed her back, sent her a direct message and asked for her mailing address and sent her a gift card! We replied, “Thank you we love you too.” This built a relationship worth its weight in Fish Tacos.

 

If you do this you will not only make people happy but you make them love you.

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Building a long lasting relationship with your clients is key to survival in today’s market. ENGAGE with your customers, treat them right, talk to them online…. connect…. it is a new era folks… get with the times, and get it together. Follow back, favorite and RT anyone that mentions your band, because if you don’t your competition will, hey who could blame them.

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One way of taking your Twitter to the next level is growing your Twitter foundation organically by following your fans and responding to them when they reach out to you. Your ratio of followers if you are a business should be close to the amount of people you follow back. Listening to your audience will keep you in the NOW and get you ready for tomorrow. When you follow your customers back and engage with them you will have them and your profit margin dancing with joy.

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WeShareMedia has a team of Social Media Experts always willing to help, just give us a call 1800.488.9570 or shoot us an email. We would love to give you some free advice, we live for this stuff! Remember minimum of 3 tweets a day keeps the tumbleweeds away and to A.B.L.  Always Be Listening.

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WeShareMedia, A different kind of social media company…Genuine

How Social Media Helps Businesses Connect with Customers

20 Jun

Social media is increasingly becoming the most important aspect of marketing a business online. The biggest brands in the world recognize the importance of connecting with their audience through social media. In fact, most brands are now spending more money on social media networking, than they do on print advertising. However, small businesses struggle with this aspect of marketing. To encourage you to see the importance of social media, we have listed three ways that it can help you connect with your customers.

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Brand building

Many small businesses overlook the importance of brand building and in the process lose out on sales. In an oversaturated market it is impossible for customers to pick out small business brands unless they use the proper tools. Brand building involves social media networking and even business-to-business collaboration.

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Name recognition

Name recognition is another way to build your business. Customers are generally very wary of businesses that they are unfamiliar with and are much less likely to purchase any item or service from a name they don’t recognize. Social media will increase name recognition if you use advertising to establish a presence.

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Customer service

Increased customer service is another side effect of social media networking. Customers can simply take to Twitter, if they have a question about a product or have a concern they want to share with a brand. Business-to-business customer service is also made much easier by social media. Transform the way you connect with your customers by becoming actively involved in social media. If you do, you will likely see an increase in sales and a better response from your customers. If you are a small business that works primarily as a business to business service, then you will also find it beneficial to utilize and implement all of the tools available.

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Let the experts handle it

There is a right way and a wrong way to manage your businesses social media, it is always a good idea to speak to an expert before you start. Here at WeShareMedia we are always available for a quick chat or meeting to help get you started or to put you back on track.

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Hashtag Here, Hashtag There, Hashtag Everywhere!

15 Jun

Just like Twitter, Instagram, Google & Google+, clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.” Example: “I can`t wait for football season to return #NFL go #Niners.” When you click on those Hashtags in Facebook you will find search results.

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Social media platforms like Facebook and Google + change weekly sometimes daily, how are you expected to market through these channels and run your business.
Being named a Facebook developer by Facebook itself WeShareMedia is on a “first to know” basis on all changes within Facebook and stays up to the minute on all platforms across the board.

WeShareMedia is ready for any and all changes to come.

Here`s what people are saying on Facebook.

History of What We All Call Easter

31 Mar

The history of Easter is commonly associated with the Christian faith and the seemingly unrelated practices of the early pagan religions. Easter history and traditions practiced today evolved from pagan symbols, from the ancient goddess Ishtar to Easter eggs and the Easter bunny.

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Easter, celebrates the Christ’s resurrection from the dead following his death on Good Friday. A rebirth that is commemorated around the vernal equinox, historically a time of pagan celebration that coincides with the arrival of spring and symbolizes the arrival of light and the awakening of life around us.

The word “Easter”

Easter is named for a Saxon goddess who was known by the names like Oestre or Eastre, and in Germany by the name of Ostara. She is a goddess of the dawn and the spring, and her name derives from words for dawn, the shining light arising from the east. Our words for the “female hormone” estrogen derives from her name as well.

Ostara brought in the end of winter, with the days brighter and growing longer after the vernal equinox, Ostara had a passion for new life. Her presence was felt in the flowering of plants and the birth of babies, both animal and human. The rabbit (well known for its propensity for rapid reproduction) was her sacred animal.

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Easter eggs & Easter bunny came from where?

Easter eggs and the Easter Bunny are both featured in the spring festivals of Ostara, which were initially held during the feasts of the goddess Ishtar. Eggs are used as a symbol of fertility, and the newborn chicks as an adorable representation of new growth. Brightly colored eggs, chicks, and bunnies were all used at festival time to express appreciation for this gift of abundance.

The ancient belief that by eating something we take on its characteristics formed the basis for the earliest “blessings” before meals (a way to honor the life that had been sacrificed so that we as humans could enjoy life) and, presumably, for the more recent Christian sacrament of communion as well.

Shaping candy Easter eggs and bunnies to celebrate the spring festival was a way to celebrate the symbols of the goddess and the season, while laying claim to their strengths.

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No matter what religious beliefs you choose to align yourself with, WeShareMedia supports any holiday that suggests bringing your loved ones together. Social Media has allowed to stay in contact at great distances and facilitated many gatherings for this weekend. So head out with your loved ones, take lots of pictures, share them with those of us not nearby and create more memories 😉

 

Social Media Tip of The Day – Sending Voice Messages Through the Facebook App

4 Mar

Just recently, the Facebook app for iOS was given the ability to record voice and within the mobile app, as well as Messenger’s voice messaging support and an improved Nearby tab.

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Voice messages originally showed up in the iOS and Android versions of Facebook’s Messenger apps, and later VoIP calling was added to those apps in the US and Canada. The voice messaging capabilities have come directly to the main Facebook apps for iOS as well. Sending a message in the app now gives you the ability to record a voice message  to send directly to the recipient, and also gives access to the camera to allow for still shots or video clips to be recorded and sent.

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The process is fairly simple and for those of us who are always looking for ways to save money, this could be another neat little trick. Facebook is known for rolling out updates very quietly; So quietly in fact that most people don’t notice the changes or how to make use of them. It is a bit ironic that the worlds largest social media platform has a problem communicating. LOL.

How Do You Send a Voice Message?  Here it is in step by step instructions 🙂

  1. Go to a conversation and tap + next to the box where you write a message
  2. Tap Record Voice
  3. Touch and hold the red record button and start speaking
  4. Release the record button and your message will send immediately

*To cancel your recording, slide your finger away from the record button before releasing.

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Send that special someone a quick a reminder of how much they mean. WeShareMedia encourages everyone to take full advantage of these wonderful new media perks.

Is Your Facebook Page Ready for The Graph Search?

28 Feb

A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in its  beta stage, Graph Search could signify a huge shift in the way people search for information online.

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What is the graph search?

Essentially it acts as a search engine within the network of user’s friends. With this feature Facebook users can search and find common interests among their friends. Instead of finding a restaurant in a particular place to go to, the user can find a restaurant that his Facebook friends love visiting in that specific place.

So what can you do to prepare for it?

Aside from doing the usual maintenance to ensure your Page is complete and up-to-date, Facebook recommends the following:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Possible “Google Killer”?

To early to tell, really. Although consider its main drivers  return more relevant and meaningful content for users. Not only does Graph Search provide a more in-depth search experience for its users, if no one in a searcher’s network has engaged with content related to his or her query (e.g., if no one in the searcher’s network likes “pizza” on Facebook), Bing acts as a secondary search engine to reveal content from friends of friends, as well as other search results from all over the web.

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So far it seems that Place, Music, Books & Movie Pages are the beneficiaries of their category classification.Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.

The main goal now is showing up in Graph Search. This means your page is going to have to be “liked” by more and more users in order to be relevant within their own social graphs and exposed to their networks via Graph Search.

Make sure to fill out your About section complete with keywords. Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found. i.e Facebook SEO

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Always make sure you create content that initiates high engagement levels: Facebook has stated on its website that content with higher engagement levels will not only show up in the social arm of Graph Search (ahead of Bing results), but also in users’ news feeds more often.

Undoubtedly the Graph Search will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as it begins to roll out to more and more people.

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Of course these are the basic changes that all of us are going to have to do. Allowing experts to go above and beyond for your business or brand is always going to be the best strategy. Good thing you have access to a team that fits that description 😉

ISPs Will Begin Enforcing 6 Strike Anti-Piracy Plan

26 Feb

A long promised U.S. Copyright Alert System (CAS) finally went live. Targeting consumers whose accounts have been used to share copyrighted content over Person to Person networks illegally, or without authority. The first string of ISPs to begin enforcing this plan will be Comcast, followed by AT&T, Cablevision, Time Warner, and later Verizon.

Last year the MPAA and RIAA teamed up with five major Internet providers in the United States to launch the Center for Copyright Information (CCI). They came up with a system through which subscribers are warned that their copyright infringements are unacceptable.

After six alerts, which are largely described as educational, the alerts will result in “mitigation measures.” Users may then, either face a temporary reduction of Internet speed; redirection to a landing page until the primary account holder contacts the ISP and/or redirection to a landing page where the primary account holder must review and respond to educational information.

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“After the fifth alert, the content owner may pursue legal action against the customer, and may seek a court order requiring AT&T to turn over personal information to assist the litigation,” AT&T explains.

Under the copyright alert system Internet providers have to inform copyright holders about which IP-addresses are repeatedly flagged. The MPAA and RIAA can then use this information to ask the court for a subpoena, so they can obtain the personal details of the account holder. Although the ISPs emphasized that “education” is the goal, rather than lawsuits.

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We were unable to confirm whether or not there was a process in place for consumers to dispute charges of infringement yet. It should be noted that content partners will begin sending notices of alleged P2P copyright infringement to ISPs today (2/25/13)

Does it make you feel safer knowing that your content will be better protected across the internet? Or does this level of internet policing feel overbearing?

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