Tag Archives: ipad

To Follow or Unfollow…That is the question

15 Oct

It is sad to see that many brands still believe it’s 2006, when Twitter just started and everyone was dying to follow their favorite brands, even if they were ignoring them.

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Well it’s 2014 and it’s not the egotistical Wild West on Twitter anymore, there’s a new sheriff in town and his name is engagement. In today’s market, not responding or not following them back, when they reach out to you is an ultimate social media fail. When people, your customers, reach out to you, you must respond, you must follow back; the competition is fierce and dying to scoop up your audience and at the end of the day, your sales.

 

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EXAMPLE #1

@annonymousgirl: “The free range chicken pesto arugula sandwiches @ThatOneSandwichPlace are divine. The best sandwiches in all of Los Angeles. They are organic, juicy, & flavorful & if you go from 3-6 half price!! What a deal! #INLOVE “ #ThatOneSandwichPlace

IF YOU IGNORE THIS…. They should and most likely will unfollow you and delete their tweet.

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EXAMPLE #2

@OneOfOurClients “I love your #FishTacos please open a location in the valley, you complete me!” #NameOfRestaurant

Here is the proper way to handle this tweet. This user tweeted her love for our client. We followed her back, sent her a direct message and asked for her mailing address and sent her a gift card! We replied, “Thank you we love you too.” This built a relationship worth its weight in Fish Tacos.

 

If you do this you will not only make people happy but you make them love you.

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Building a long lasting relationship with your clients is key to survival in today’s market. ENGAGE with your customers, treat them right, talk to them online…. connect…. it is a new era folks… get with the times, and get it together. Follow back, favorite and RT anyone that mentions your band, because if you don’t your competition will, hey who could blame them.

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One way of taking your Twitter to the next level is growing your Twitter foundation organically by following your fans and responding to them when they reach out to you. Your ratio of followers if you are a business should be close to the amount of people you follow back. Listening to your audience will keep you in the NOW and get you ready for tomorrow. When you follow your customers back and engage with them you will have them and your profit margin dancing with joy.

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WeShareMedia has a team of Social Media Experts always willing to help, just give us a call 1800.488.9570 or shoot us an email. We would love to give you some free advice, we live for this stuff! Remember minimum of 3 tweets a day keeps the tumbleweeds away and to A.B.L.  Always Be Listening.

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WeShareMedia, A different kind of social media company…Genuine

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How Social Media Helps Businesses Connect with Customers

20 Jun

Social media is increasingly becoming the most important aspect of marketing a business online. The biggest brands in the world recognize the importance of connecting with their audience through social media. In fact, most brands are now spending more money on social media networking, than they do on print advertising. However, small businesses struggle with this aspect of marketing. To encourage you to see the importance of social media, we have listed three ways that it can help you connect with your customers.

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Brand building

Many small businesses overlook the importance of brand building and in the process lose out on sales. In an oversaturated market it is impossible for customers to pick out small business brands unless they use the proper tools. Brand building involves social media networking and even business-to-business collaboration.

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Name recognition

Name recognition is another way to build your business. Customers are generally very wary of businesses that they are unfamiliar with and are much less likely to purchase any item or service from a name they don’t recognize. Social media will increase name recognition if you use advertising to establish a presence.

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Customer service

Increased customer service is another side effect of social media networking. Customers can simply take to Twitter, if they have a question about a product or have a concern they want to share with a brand. Business-to-business customer service is also made much easier by social media. Transform the way you connect with your customers by becoming actively involved in social media. If you do, you will likely see an increase in sales and a better response from your customers. If you are a small business that works primarily as a business to business service, then you will also find it beneficial to utilize and implement all of the tools available.

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Let the experts handle it

There is a right way and a wrong way to manage your businesses social media, it is always a good idea to speak to an expert before you start. Here at WeShareMedia we are always available for a quick chat or meeting to help get you started or to put you back on track.

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Hashtag Here, Hashtag There, Hashtag Everywhere!

15 Jun

Just like Twitter, Instagram, Google & Google+, clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.” Example: “I can`t wait for football season to return #NFL go #Niners.” When you click on those Hashtags in Facebook you will find search results.

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Social media platforms like Facebook and Google + change weekly sometimes daily, how are you expected to market through these channels and run your business.
Being named a Facebook developer by Facebook itself WeShareMedia is on a “first to know” basis on all changes within Facebook and stays up to the minute on all platforms across the board.

WeShareMedia is ready for any and all changes to come.

Here`s what people are saying on Facebook.

Social Media Tip of The Day – Getting Your Instagram Profile More Exposure

6 Mar

After having released a desktop version of the popular photo editing & sharing app Instagram, there’s new things to take into consideration. Previously, the Instagram website only let users edit their account information. But all that changed with the recent introduction of web profiles.

The new profiles act as extensions of the Instagram mobile app, with users now being able to comment, follow, like and view other photos from a desktop. Brands, marketers and regular users can use these web profiles to encourage engagement and interaction outside of the mobile app.

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Community managers will want to use the new web profiles in conjunction with the Instagram mobile app to further enhance a profiles web presence.

While many features from the mobile app haven’t yet made their way to the web, Instagram web profiles do offer a decent amount of nice features, such as:

  • A cover collage at the top of your profile that features a rotating selection of your Instagram photos.
  • Follow and Unfollow buttons.
  • Your profile biography.
  • A website URL of your choosing.
  • Your account’s number of photos, as well as follower and following counts.
  • An infinite-scroll timeline of your photos, separated by month.
  • A section where you can manage applications that have been given permission to access your Instagram account.
  • Badges, which you can use to link to and promote your web profile.

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The Instagram web profiles do come with some draw backs, they are lacking in certain areas when compared to the mobile app.

  • There’s no search. Searching for hashtags and specific users isn’t available. Although usernames are links that allow you to hop from profile to profile.
  • Twitter-like hashtags are the best way to get your Instagram photos seen on the mobile app, but their use is disabled with web profiles. You’ll still see them in photo descriptions and comments, but they aren’t links.
  • You can’t see follower lists. Even though web profiles display follower and following counts, users are unable to see exactly which users these are.
  • Photo maps aren’t available. Many Instagram users geo-tag their photos using the mobile app, but you won’t find these maps anywhere on the web. Although geo-tag information is shown within photos.
  • There’s no Popular page. If you like seeing the photos on Instagram that are drawing the most attention, you’ll have to return to the mobile app.

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With over 100 million users on Instagram, if your branded or personal account is one of them, then you’ll want to maximize and utilize your account’s new web profile the right away.

Start off by installing an Instagram badge on your main website. Instagram recently rolled out badges for users to promote web profiles. From the full site, pick the badge you’d like, then simply copy the automatically generated code and paste it on your website or blog. The badge will link back to your account’s web profile.

Verify your privacy settings. According to Instagram, if you have a private profile, your photos will only be visible to logged-in followers you’ve approved. This also means that only those followers can comment and like your photos on the web. It should also be mentioned that search engines are not allowed to index Instagram photos—whether your account is private or not.

Make sure you’ve added your main sites link on your profile. Not only does adding a link increase visibility for your website, it also provides SEO value, even though it’s a no-follow link, it still sends a signal to search engines.

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Lastly and most importantly, recognize the increased importance of those image links.  Images from Instagram used to appear within tweets until Instagram recently removed support for Twitter cards. (Sad Panda Bear) This means that Twitter users will be clicking these Instagram image links, and lead them directly to the Instagram web profiles.

Besides Twitter, other people will find their way to the web profiles using these image links when Instagram images are shared to Facebook, Flickr, Foursquare, Tumblr and even through email.

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Is your business, brand or personal Instagram page as optimized as it should be? Wouldn’t it bring further peace of mind to know that experts will be in charge of your internet presence? WeShareMedia is here, just for you.

Social Media Tip of The Day – Sending Voice Messages Through the Facebook App

4 Mar

Just recently, the Facebook app for iOS was given the ability to record voice and within the mobile app, as well as Messenger’s voice messaging support and an improved Nearby tab.

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Voice messages originally showed up in the iOS and Android versions of Facebook’s Messenger apps, and later VoIP calling was added to those apps in the US and Canada. The voice messaging capabilities have come directly to the main Facebook apps for iOS as well. Sending a message in the app now gives you the ability to record a voice message  to send directly to the recipient, and also gives access to the camera to allow for still shots or video clips to be recorded and sent.

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The process is fairly simple and for those of us who are always looking for ways to save money, this could be another neat little trick. Facebook is known for rolling out updates very quietly; So quietly in fact that most people don’t notice the changes or how to make use of them. It is a bit ironic that the worlds largest social media platform has a problem communicating. LOL.

How Do You Send a Voice Message?  Here it is in step by step instructions 🙂

  1. Go to a conversation and tap + next to the box where you write a message
  2. Tap Record Voice
  3. Touch and hold the red record button and start speaking
  4. Release the record button and your message will send immediately

*To cancel your recording, slide your finger away from the record button before releasing.

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Send that special someone a quick a reminder of how much they mean. WeShareMedia encourages everyone to take full advantage of these wonderful new media perks.

Social Media Tip of the Day – Properly Utilize “Secret Boards” on Pinterest

25 Feb

A couple of months ago Pinterest gave users the ability to create up to three Secret Boards. If you want to create a new secret board after your three slots are filled up, you’ll have to delete one. You only get to create three, although you can collaborate with others on a secret board and it won’t count towards your total.

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You can create a secret board in a couple of different ways. On the web, there is now a Secret Board box at the bottom of your profile. There’s also an option to make a board secret when you create a new one via the “Add+” tab. And finally, the Pinterest mobile app for iOS and Android, there is a “create secret board” button inside the boards tab in your profile.

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That’s the easy part. The hard part is finding the perfect uses for these secret boards. Luckily, you have access to an entire team of creative, social media experts! Or so we like to think 😉

Here’s a few suggestions to try out:

Party planning

Let’s say it’s a loved ones birthday and the person in question is a Pinterest user. You can invite family members and loved ones to pin onto the board with gift ideas, and party planning ideas. The secret board makes sense for any kind of event, really, from weddings to shower themes – even date night.

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Job related info.

Why bookmark when you can pin? What if you have a visual job and need a place to store all those great ideas? A Pinterest board makes so much more sense than a long list of bookmarked websites. #JustSayin

Travel guide

Some people don’t mind sharing the places they want to go and/or have been. But sometimes we want to keep the destinations a secret. Maybe you are planning a honeymoon. A private place filled with palm trees and blue ocean definitely doesn’t sound like a bad idea.

Gift buying

Having a board for every person on your holiday list could be useful, but if you have a larger family it’s still a could place to hide pins that they’ve expressed an interest in. And if Santa uses Pinterest, this could change everything we know about making the list and checking it twice.

Only the best for our dear readers and clients. The WeShareMedia team continues to keep you in the know and grow your business’ internet presence, bigger & bigger, day after day.

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Facebook Bug Caused Misreporting on Page Insights for Months

23 Feb

Facebook announced today that it has discovered a number of bugs that impacted Page Insights impression and reach reporting. While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than they actually did.

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Facebook is now in the process of fixing these bugs, but wants developers to know that the impact of said bugs will be different for every page. To see the results of the fixes and the impact the bugs had, Facebook recommends you check your page Insights on Monday after a weekend of bug fixing.

Facebook wrote that Ad Insights (the reports and feedback users receive after buying an ad or promotion to run on Facebook) were not affected by the same engineering bug that caused misreporting.

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Here’s how it happened:

After years of complaints that the native iPhone and Android apps were slow, Facebook released quicker versions in August and December.

In order to speed them up & transmit the minimum amount of information needed to display news feed stories. Facebook mistakenly stopped sending the markers that Page Insights used to count how many people saw each Page’s posts.

As users upgraded to the faster apps, their views of Page posts in those apps stopped being counted, and Page Insights showed admins were getting fewer feed impressions for their posts than they actually were.

Meanwhile a different bug, caused desktop news feed ads to be counted twice as both organic impressions and paid impressions. Between the two bugs, most Pages were seeing misreported data in Page Insights for months.

What does that mean?

Research has proven that the majority of users use Facebook from a mobile device, and so it’d be safe to say that the majority of users clicking through to different pages we’rent being counted.

This is a big deal for those of us who have clients whom we report to with their pages progress. This not so tiny mistake affected page administrators in a major way. We’ve trusted Facebook developers and engineers to provide us with honest analytics. The amount of ad revenue that the site has forced us to spend is well into the millions, so legit analytics isn’t to much to ask, right?

How are they fixing it?

Facebook expanded its Page Insights team (who had some explaining to do) and assemble a “war room” to work intensely until the bugs were fixed. For three weeks, 10 people worked exclusively out of the war room performing audits, bug fixes, more audits, and installing new monitoring systems to ensure Facebook would instantly catch any future Insights errors.

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Unfortunately, Facebook says that it won’t “be able to backfill Page Insights with historical data” as a result of the bugs mucking with its logging systems. Everything else should be working fine once the bugs are all fixed by Monday morning though.

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Facebook emphasizes that the bug did not affect actual delivery of information, just the feedback that Page managers might have seen. Once the stats are corrected, Page managers could see their total reach stay the same or increase, paid reach increase, and organic reach increase or decrease.

From an optimists point of view, the reality is that were getting more reach than we thought. The new data should be a relief rather than a downer.

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