Tag Archives: landingpage

Is Your Facebook Page Ready for The Graph Search?

28 Feb

A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in its  beta stage, Graph Search could signify a huge shift in the way people search for information online.

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What is the graph search?

Essentially it acts as a search engine within the network of user’s friends. With this feature Facebook users can search and find common interests among their friends. Instead of finding a restaurant in a particular place to go to, the user can find a restaurant that his Facebook friends love visiting in that specific place.

So what can you do to prepare for it?

Aside from doing the usual maintenance to ensure your Page is complete and up-to-date, Facebook recommends the following:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Possible “Google Killer”?

To early to tell, really. Although consider its main drivers  return more relevant and meaningful content for users. Not only does Graph Search provide a more in-depth search experience for its users, if no one in a searcher’s network has engaged with content related to his or her query (e.g., if no one in the searcher’s network likes “pizza” on Facebook), Bing acts as a secondary search engine to reveal content from friends of friends, as well as other search results from all over the web.

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So far it seems that Place, Music, Books & Movie Pages are the beneficiaries of their category classification.Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.

The main goal now is showing up in Graph Search. This means your page is going to have to be “liked” by more and more users in order to be relevant within their own social graphs and exposed to their networks via Graph Search.

Make sure to fill out your About section complete with keywords. Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found. i.e Facebook SEO

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Always make sure you create content that initiates high engagement levels: Facebook has stated on its website that content with higher engagement levels will not only show up in the social arm of Graph Search (ahead of Bing results), but also in users’ news feeds more often.

Undoubtedly the Graph Search will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as it begins to roll out to more and more people.

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Of course these are the basic changes that all of us are going to have to do. Allowing experts to go above and beyond for your business or brand is always going to be the best strategy. Good thing you have access to a team that fits that description 😉

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Video Sharing app “Vine” is Entangling Everyone

15 Feb

The new social media app is taking new media aficionados by storm. In mid January of this year,  Twitter introduced it’s new video app for the iPhone, called Vine.  The app lets users “capture and share short (6 seconds) looping videos”. It’s basically a free smart phone app like Instagram, but in video. If you have a Twitter account, it will take just a few minutes to get on Vine.

Vine’s landing page describes it as “the best way to capture and share video on your iPhone”, specializing in very short clips — a few seconds apiece.

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It’s different than the slew of other video apps currently on the market. Usually when you shoot with your smartphone, the camera captures one continuous shot. Vine allows for punctuated recording. Grab a few quick snips of video, and Vine auto-generates a longer cut stitched from those shots. It’s a novel idea, and hones in on the sweet spot of our ever-dwindling attention spans.

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Creating a video is a model of simplicity. Point the camera and touch the screen. As long as the finger remains in contact, the video camera rolls. Lift your finger and it stops. Continue until you’ve shot for six seconds. Vine saves the video, and gives you the option to attach a text message.

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There is a feed that shows peoples’ videos, while you scroll down the feed and pass over a video, it automatically starts playing, and by touching it you can pause it. You can also use hashtags to help people find your video by searching for: pets, food, etc. You can also share your videos on Facebook and Twitter with the press of a button.

But what can you show in just six seconds? You’d be amazed. Just as Twitter’s 140-character limit forces people to write more efficiently, Vine goads you into looking more closely at the world, to identify visuals that get to the point. Go to vine.co/blog to see some examples, and prepare to be impressed.

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This of course brings out the creative side of all internet marketing folk. The possibilities on how to use the new and incredibly popular app for branding and promotion within your internet marketing strategy. WeShareMedia always staying on the forefront of social media, already has fistfuls of ideas to get the most out of this app.

Doesn’t your business deserve to work with social media experts?

Social Media Tip of the Day – Use Calls to Action

2 Feb

In order to capture more leads through your website, you will need to create captivating calls to action. The user must want to give you their contact information. The goal here is to drive traffic to a specific page and receive contact information in the process. When you ask someone to do something online, they have to go through your call-to-action in order to do it – regardless of whether you’re asking them to download a PDF, fill out a form, buy a product, or even just click-through to another page. A CTA represents the tipping point between bounce and conversion. When you ask someone to do something online, they have to go through your call-to-action in order to do it.

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Calls to action may vary. So by distributing them across platforms, you’ll be optimizing the amount of leads you bring in. The more calls to action that you can create, the more opportunity you have to bring in new leads.

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Everything is important with calls to action: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, additional elements that encourage people to act. All these elements should be consistent and support each other getting your visitors one step closer to their objective.

That being said:

Where to start

Use past information. Make note of previous consistent behavior. Have you had any past offers that worked well?

Push upcoming events, news and campaigns

Before you launch something new, require that prospects sign up.  If the call to action is appealing enough, they will “Sign up”.

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Include links in your tweets that take the viewer to your website or landing page. Enable them to sign up for a campaign. Answer questions on LinkedIn with the same format. If someone has a question relevant to what your business does then you have the answer they want…….once they sign up.

Make it noticeable

Make the call-to-action stand out. Bold it, make it a different color or use a button that is linked to the landing page.

Email marketing is a tremendous factor that should be brought into any successful social media strategy. The WeShareMedia team of experts will gladly help your brand move forward and get the attention it deserves.

Zig Ziglar

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