Tag Archives: market

Social Media Tip of The Day – Getting Your Instagram Profile More Exposure

6 Mar

After having released a desktop version of the popular photo editing & sharing app Instagram, there’s new things to take into consideration. Previously, the Instagram website only let users edit their account information. But all that changed with the recent introduction of web profiles.

The new profiles act as extensions of the Instagram mobile app, with users now being able to comment, follow, like and view other photos from a desktop. Brands, marketers and regular users can use these web profiles to encourage engagement and interaction outside of the mobile app.

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Community managers will want to use the new web profiles in conjunction with the Instagram mobile app to further enhance a profiles web presence.

While many features from the mobile app haven’t yet made their way to the web, Instagram web profiles do offer a decent amount of nice features, such as:

  • A cover collage at the top of your profile that features a rotating selection of your Instagram photos.
  • Follow and Unfollow buttons.
  • Your profile biography.
  • A website URL of your choosing.
  • Your account’s number of photos, as well as follower and following counts.
  • An infinite-scroll timeline of your photos, separated by month.
  • A section where you can manage applications that have been given permission to access your Instagram account.
  • Badges, which you can use to link to and promote your web profile.

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The Instagram web profiles do come with some draw backs, they are lacking in certain areas when compared to the mobile app.

  • There’s no search. Searching for hashtags and specific users isn’t available. Although usernames are links that allow you to hop from profile to profile.
  • Twitter-like hashtags are the best way to get your Instagram photos seen on the mobile app, but their use is disabled with web profiles. You’ll still see them in photo descriptions and comments, but they aren’t links.
  • You can’t see follower lists. Even though web profiles display follower and following counts, users are unable to see exactly which users these are.
  • Photo maps aren’t available. Many Instagram users geo-tag their photos using the mobile app, but you won’t find these maps anywhere on the web. Although geo-tag information is shown within photos.
  • There’s no Popular page. If you like seeing the photos on Instagram that are drawing the most attention, you’ll have to return to the mobile app.

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With over 100 million users on Instagram, if your branded or personal account is one of them, then you’ll want to maximize and utilize your account’s new web profile the right away.

Start off by installing an Instagram badge on your main website. Instagram recently rolled out badges for users to promote web profiles. From the full site, pick the badge you’d like, then simply copy the automatically generated code and paste it on your website or blog. The badge will link back to your account’s web profile.

Verify your privacy settings. According to Instagram, if you have a private profile, your photos will only be visible to logged-in followers you’ve approved. This also means that only those followers can comment and like your photos on the web. It should also be mentioned that search engines are not allowed to index Instagram photos—whether your account is private or not.

Make sure you’ve added your main sites link on your profile. Not only does adding a link increase visibility for your website, it also provides SEO value, even though it’s a no-follow link, it still sends a signal to search engines.

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Lastly and most importantly, recognize the increased importance of those image links.  Images from Instagram used to appear within tweets until Instagram recently removed support for Twitter cards. (Sad Panda Bear) This means that Twitter users will be clicking these Instagram image links, and lead them directly to the Instagram web profiles.

Besides Twitter, other people will find their way to the web profiles using these image links when Instagram images are shared to Facebook, Flickr, Foursquare, Tumblr and even through email.

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Is your business, brand or personal Instagram page as optimized as it should be? Wouldn’t it bring further peace of mind to know that experts will be in charge of your internet presence? WeShareMedia is here, just for you.

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Video Sharing app “Vine” is Entangling Everyone

15 Feb

The new social media app is taking new media aficionados by storm. In mid January of this year,  Twitter introduced it’s new video app for the iPhone, called Vine.  The app lets users “capture and share short (6 seconds) looping videos”. It’s basically a free smart phone app like Instagram, but in video. If you have a Twitter account, it will take just a few minutes to get on Vine.

Vine’s landing page describes it as “the best way to capture and share video on your iPhone”, specializing in very short clips — a few seconds apiece.

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It’s different than the slew of other video apps currently on the market. Usually when you shoot with your smartphone, the camera captures one continuous shot. Vine allows for punctuated recording. Grab a few quick snips of video, and Vine auto-generates a longer cut stitched from those shots. It’s a novel idea, and hones in on the sweet spot of our ever-dwindling attention spans.

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Creating a video is a model of simplicity. Point the camera and touch the screen. As long as the finger remains in contact, the video camera rolls. Lift your finger and it stops. Continue until you’ve shot for six seconds. Vine saves the video, and gives you the option to attach a text message.

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There is a feed that shows peoples’ videos, while you scroll down the feed and pass over a video, it automatically starts playing, and by touching it you can pause it. You can also use hashtags to help people find your video by searching for: pets, food, etc. You can also share your videos on Facebook and Twitter with the press of a button.

But what can you show in just six seconds? You’d be amazed. Just as Twitter’s 140-character limit forces people to write more efficiently, Vine goads you into looking more closely at the world, to identify visuals that get to the point. Go to vine.co/blog to see some examples, and prepare to be impressed.

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This of course brings out the creative side of all internet marketing folk. The possibilities on how to use the new and incredibly popular app for branding and promotion within your internet marketing strategy. WeShareMedia always staying on the forefront of social media, already has fistfuls of ideas to get the most out of this app.

Doesn’t your business deserve to work with social media experts?

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