Tag Archives: marketers

Youtube Stars Becoming Spokespeople for Brands & Companies

11 Mar

Becoming a hit on YouTube on purpose is no easy task. The popular video platform is loaded with viral videos of people doing silly or embarrassing things. YouTube is the top platform that’s discovered a lot of young artists who have ended up as the most popular music icons in the industry.

The Canadian YouTube sensation Justin Bieber was discovered on the site by Scooter Braun who later became his manager. He was even able to consult his own personal idol Usher all the way to Atlanta. It did not take long before Bieber signed up with Usher and eventually, with L.A. Reid and the Island Def Jam. Since then, he’s become a worldwide sensation.

Since 2007, YouTube has partnered with producers on the video site to share ad revenue, allowing people to create YouTube content for a living. “We pay out millions of dollars to partners each year,” said Baljeet Singh, group product manager at YouTube. “Thousands of channels are generating six figures a year.”

Take someone like DeStorm for example; a multi-talented one-man band who runs the channel DeStorm with more than half a million subscribers. Offering a mix of rap, R&B, talk show and art. All stuck together with some great editing, DeStorm is part of a first generation of “YouTubers” who managed to monetize their videos.

DeStorm came to New York by way of Baltimore to be an intern and ghost writer for established record labels. He spent most of his time helping write songs while producing instrumentals, writing jingles, and trying to hustle his own music. After limited success, he saw YouTube as a way to set himself apart.

Let’s take a look at another rising Youtube star named Carly-Ann Giene. Giene Entertainment’s YouTube channel has over 50, 000 views with more to come when a highly anticipated sketch, “Model Behavior” debuts this month. (March 2013)

“Model Behavior” is a satirical look at high fashion photo shoots and what the industry regards as beautiful or a means to sell products. It explores the horrifying, dysfunctional elements of modeling — while making you laugh. This sketch will be released this month on the Giene Entertainment YouTube Channel. Also make sure to watch Carly-Ann Giene in her other performances in “Mugluvin” and “Carly the Clown Eliminator“. Her sketches on YouTube are both original and highly relatable. Giene is undoubtedly an extraordinary actress and a rising talent.

Back in June 2012, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral buzz.

The marketplace platform will allow partners to set up profiles indicating what they do, their past successes and the demographics or types of brands they are best suited for. Advertisers or agencies will be able to search by parameters, such as content type, target demo and keywords, to find the right YouTube star for their campaign.

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Seeing what great strides and all the amazing careers that have been launched with the power of social media. A well maintained internet presence with wonderful content across all platforms will only enhance the possibility to be found, for those exploring these options. The WeShareMedia team of experts is likely to have come across them by now, or maybe you have yet to upload these gems?


Successful Blogging Perks or Corporate Blogola?

7 Feb

The luxurious lifestyle of a blogger comes with its perks. None greater than seeing a gigantic upward spike on your readers statistics. But outside of that, they’re few and far between. Luckily (or un-luckily, depending on which side of the fence you’re on) marketers and public relations firms have been contacting bloggers and pitching them new products for review. A question of ethics comes into play; as they often do in journalism. Wether or not a blogger discloses that the product, place or service they’re reviewing, gave them added incentives to do so. If nothing is disclosed and an exchange did occur, then that’s what the blogosphere refers to as “Blogola”.

What exactly is Blogola?

Blogola (Blaw-go-law)

def. A slang term used in online marketing circles to describe the act of bribing or paying influential bloggers to create a buzz in the blogosphere about a specific product or technology in their blog.


As of December 2009, bloggers must disclose any relationship they have with the product they are reviewing. If one doesn’t, they could receive a huge fine. The Federal Trade Commission states that Truth-in-advertising principles must apply to non-professional writers also.

While the FTC means business and not to be taken lightly; the hard-earned SEO of bloggers is being affected the most by Google’s own policy changes. Now penalizing paid blog entries by demoting them in its search results. Ouch!


Living in an era when consumers increasingly turn to blogs and other amateur Web sites for information about the goods and services they buy. Marketing budgets remain tight and advertisers are looking for cheaper ways to get their messages in front of shoppers.

We don’t wanna come off as a green-eyed monster and sound like we’re against any of this. WeShareMedia enjoys hearing success stories of fellow social media wranglers. Transparency and full disclosure are what’s sought after within the writing. After that we say the entrepreneurial spirit should be free to roam. Such is the case for fellow LA Blogger Shea Marie, who recently teamed up with Ryan Seacrest and FORD to form a “Green Dream Team“. This team includes Giuliana Rancic, Maria Menounos, Kristen Aldridge and Marie. These blogstars are now traveling around Los Angeles in Ford’s Green Fleet of vehicles (Focus (BEV) Electric, Fusion Hybrid, C-max Hybrid & C-max Energi) documenting their fun and games on Instagram under the hashtag #GreenGoesGlam.


This is amazing to see and brought a smile to all of our faces here at WeShareMedia. We will never fear success and take joy in the happiness of others.

We’ll be expecting phone calls and emails for further product endorsement any minute now 🙂


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