Tag Archives: network

How Does Facebook Affect Your Mood?

2 Mar

Facebook has been around for almost a decade now—first at Harvard University and now used by over a billion people around the world—studies have been conducted on how it affects our mental and emotional states. The results? Ultimately it’s your call, but there are significant pros and cons to this social media platform.

Given the amount of time people spend on Facebook, it’s bound to have an impact. A new study shows you’re not the only one Facebook’s taking on an emotional roller coaster. The survey says the site causes the most stress but also elicits the most positive effect on mood compared to other social networks.

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Study participants were more likely to be positively influenced by social media, with 45.9% of people listing Facebook as the site with favorable effects on their mood. YouTube ranked at 17.5%, followed by LinkedIn.

The study revealed that those with more updates on their status each day actually experienced positive mood swings that a control group did not experience. Those who posted more frequently felt less lonely and more connected to friends. The reason why? Sitting behind a computer screen may seem lonely, but updating your status keeps friends on the brain when you can’t see them in person.

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It also appears that one in every three Facebook users experience feelings of jealousy and envy after spending time on the site. The study showed that substantial emotional damage was experienced by users who were looking at positive posts of friends who were “smiling and appearing happy.” In many ways, Facebook has become a place for people to flaunt their successes.

Because interactions take place on a screen, where users can’t read body language or non-verbal communication, and can feel depressed even though they’re congratulating someone on a happy vacation.

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Do you find yourself feeling any different when you don’t log onto Facebook? It’s become a part of our daily rituals, and fulfills our natural human desire to socialize. We learn from our peers and engage with whomever we please. How big of a factor does it play in your life?

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Is Your Facebook Page Ready for The Graph Search?

28 Feb

A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in its  beta stage, Graph Search could signify a huge shift in the way people search for information online.

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What is the graph search?

Essentially it acts as a search engine within the network of user’s friends. With this feature Facebook users can search and find common interests among their friends. Instead of finding a restaurant in a particular place to go to, the user can find a restaurant that his Facebook friends love visiting in that specific place.

So what can you do to prepare for it?

Aside from doing the usual maintenance to ensure your Page is complete and up-to-date, Facebook recommends the following:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Possible “Google Killer”?

To early to tell, really. Although consider its main drivers  return more relevant and meaningful content for users. Not only does Graph Search provide a more in-depth search experience for its users, if no one in a searcher’s network has engaged with content related to his or her query (e.g., if no one in the searcher’s network likes “pizza” on Facebook), Bing acts as a secondary search engine to reveal content from friends of friends, as well as other search results from all over the web.

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So far it seems that Place, Music, Books & Movie Pages are the beneficiaries of their category classification.Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.

The main goal now is showing up in Graph Search. This means your page is going to have to be “liked” by more and more users in order to be relevant within their own social graphs and exposed to their networks via Graph Search.

Make sure to fill out your About section complete with keywords. Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found. i.e Facebook SEO

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Always make sure you create content that initiates high engagement levels: Facebook has stated on its website that content with higher engagement levels will not only show up in the social arm of Graph Search (ahead of Bing results), but also in users’ news feeds more often.

Undoubtedly the Graph Search will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as it begins to roll out to more and more people.

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Of course these are the basic changes that all of us are going to have to do. Allowing experts to go above and beyond for your business or brand is always going to be the best strategy. Good thing you have access to a team that fits that description 😉

Social Media Tip of the Day – Post Strategically

19 Feb

Managing several social networks can be a bit consuming and take up a lot of time. Having to learn what’s gonna work best or you on each platform and trying different things each time, can be frustrating and sometimes unfruitful. With our lives moving at ludicrous speeds, time management/efficiency has never been more important. Thankfully, there are various tools to help us be more efficient with our daily lives and for social media, one of those tools is message scheduling.

Bulk scheduling messages can be tricky since scheduling too many messages, especially of the advertising variety, can appear as “spammy.” Finding that balance in your scheduled message content and frequency is where the true value lies.

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Content will always be king.

Schedule valuable conversational/thought leadership type messages/links during times of the day that you dedicate to checking your social networks to ensure that you can respond and thank those that have questions, RT or mention your messages. Remember, scheduling is there for us to make our social networking lives easier, not to as an alternative to an email blast.

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As true Los Angeles, Social Media Experts; the WeShareMedia team has gone through all of the well-known scheduling apps. Each one has its own set of pros and cons. But we ultimately agreed that the tools and software that work best, depend on the nature of the given online entity it’s intended for. In other words, different tools are gonna work better for different types of pages.

Thankfully our team of experts is ready to take on and properly expand your internet presence.

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