Tag Archives: pages

Is Facebook Incorporating Hashtags? #Rumors

16 Mar

Facebook already has tagging for people, Pages, and location, and could soon allow users to tag their posts with hashtags so they could be more easily indexed and surfaced by Graph Search. According to reports from The Wall Street Journal. Facebook is experimenting with using the ever popular Twitter feature.

Facebook currently allows you to tag a topic or person who has a Facebook account or page, but you cannot simply see what all Facebook users are saying about a specific topic.

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Hashtags are unique and often cryptic terms preceded by a hash mark #, they’re specially tracked  on Twitter as they would presumably be on Facebook. Twitter shows which tags are trending, and clicking on a hashtag brings up other posts with the same tag.

By implementing hashtags, anyone who wanted their posts surfaced by Graph Search could add a hashtag to their post, and Facebook could help searchers find the tag related to what they’re looking for. When clicked from a post in news feed, the hashtag would presumably open a page of Graph Search results of mentions of the hashtag, not unlike Twitter.

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The feature has been mimicked by many other platforms, including Google+ and Facebook’s own Instagram. As a result, many Facebook users include hashtags in their Facebook posts out of habit even though hashtags don’t work there.

It may prove beneficial for advertisers who could hypothetically “promote” user posts that contain particular hashtags just as they now promote “likes” of their business pages. Such promoted posts could get more prominent and longer-lasting placement on Facebook’s News Feed, where non-promoted items are sorted by relevance.

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Hashtags would also allow brands and events to better coordinate buzz on Facebook. They could ask people to include the hashtag when referring to a brand’s event or social media marketing campaign. Facebook could then display in the news feed any hashtags mentioned by multiple people in your network. Advertisers might be happy to pay to appear in search results for hashtags related to their businesses as many do on Twitter. Mark Zuckerberg confirmed that sponsored search results would be a natural way to monetize Graph Search.

“It is unclear how far along Facebook’s work on the hashtag is and the feature isn’t likely to be introduced imminently,” the Wall Street Journal reported yesterday. When reached by ABC News, a Facebook spokesperson said, “We do not comment on rumor or speculation.”

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WeShareMedia accepts all changes we see going on across all the major platforms. We realize that lots of people might not react the same way when something that’s such an integral part of daily routine changes. How do you feel about the upcoming #Facebook changes?

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Is Your Facebook Page Ready for The Graph Search?

28 Feb

A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in its  beta stage, Graph Search could signify a huge shift in the way people search for information online.

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What is the graph search?

Essentially it acts as a search engine within the network of user’s friends. With this feature Facebook users can search and find common interests among their friends. Instead of finding a restaurant in a particular place to go to, the user can find a restaurant that his Facebook friends love visiting in that specific place.

So what can you do to prepare for it?

Aside from doing the usual maintenance to ensure your Page is complete and up-to-date, Facebook recommends the following:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Possible “Google Killer”?

To early to tell, really. Although consider its main drivers  return more relevant and meaningful content for users. Not only does Graph Search provide a more in-depth search experience for its users, if no one in a searcher’s network has engaged with content related to his or her query (e.g., if no one in the searcher’s network likes “pizza” on Facebook), Bing acts as a secondary search engine to reveal content from friends of friends, as well as other search results from all over the web.

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So far it seems that Place, Music, Books & Movie Pages are the beneficiaries of their category classification.Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.

The main goal now is showing up in Graph Search. This means your page is going to have to be “liked” by more and more users in order to be relevant within their own social graphs and exposed to their networks via Graph Search.

Make sure to fill out your About section complete with keywords. Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found. i.e Facebook SEO

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Always make sure you create content that initiates high engagement levels: Facebook has stated on its website that content with higher engagement levels will not only show up in the social arm of Graph Search (ahead of Bing results), but also in users’ news feeds more often.

Undoubtedly the Graph Search will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as it begins to roll out to more and more people.

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Of course these are the basic changes that all of us are going to have to do. Allowing experts to go above and beyond for your business or brand is always going to be the best strategy. Good thing you have access to a team that fits that description 😉

Small Businesses Falling Victim to “Yellow Pages” Scam

16 Feb

It’s hard enough to be a start-up or up & coming business and keeping your expenses down. Now one particular scheme that is growing at a rapid rate involves the nationally renown business directory, Yellow Book, formerly known as Yellow Pages.

Here’s how it works:

Someone calls claiming to be a representative from yellowpages.com. The intent of their call is to verify an order that was previously placed. They purposely seek out new workers or anyone uninformed enough to give up the information they seek. Believing that the order was legitimately placed, the employee willingly gives up details such as an address, phone number and other information. They make the biggest mistake by stating that they understand what the service is how much the charge will be.

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Some time after, the representative calls again. They now state that the invoice is past due and needs to be paid in its entirety. From there, the scam artist gets tactical. He informs the manager that there will be stiff  penalties for not making payment.  They may be threatened with legal fees or collection agencies, being led to believe that the business’s credit score will be effected by the ordeal. Depending on the reaction from management, the caller may demand a partial payment and follow-up with a letter featuring the name “Yellow Pages” and bearing the familiar “walking fingers” logo. Federal copyright and trademark laws protect neither the name nor logo.

Months may pass when a different rep who is a bit more polite. Casually, brings up an invoice and explains that the account needs to be paid. Now they’re willing to accept anywhere from $100 to $200 less than before. After asking for proof of the order, the representative states that the order was securely confirmed via telephone.

They’ll take whatever they can get. The scheme is so methodical and has follow-up plans for anyone who was willing to follow along.

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According to the Federal Trade Commission, the companies operating from Palma de Mallorca, Spain, sent unsolicited faxes to churches, doctors’ offices, dentists’ offices and small retailers in the U.S., Canada, Australia, and possibly elsewhere. The companies operated under names that included Yellow Page Marketing B.V., Yellow Page B.V., Yellow Page (Netherlands) B.V. Yellow Publishing Ltd. and Yellow Data Services Ltd. among others.

The court ordered the companies to repay the money fraudulently obtained to the FTC to the tune of $10,000,000; which will be distributed to affected consumers. The court also banned the companies from selling or trying to sell Internet directories.

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Your business should consider taking the following precautions if you receive a piece of mail and are unsure of how to respond:

  • Determine whether the mail you have received is a solicitation or a bill/invoice. The United States Postal Service (U.S.P.S) requires a disclaimer if it is a solicitation. Read it carefully.
  •  Request information from the publisher, including previous copies of their directory, distribution figures and methods, and where the publisher primarily distributes their directory.
  • Check with your local Yellow Pages publisher to see if they are affiliated with the solicitor.
  • Check with state consumer protection officials for prior complaints against the solicitor.

The WeShareMedia team of experts looks out for fellow business owners online…………..and off.

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