Tag Archives: service

Facebook Ch-Ch-Ch-Changes its News Feed

8 Mar

Facebook today is rolling out a rad new redesign of its News Feed. This redesign is the biggest since it launched back in 2006. The new news feed represents the first major overhaul of Facebook’s core service since the launch of the Facebook Timeline at the end of 2011.

The giant social network plans to unveil the redesign at a press conference at its Menlo Park, Calif., headquarters. “The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,” Zuckerberg added that “the stories around you deserve to be displayed with more than just text.”

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The redesign will reportedly give users new ways to catch up with what friends are doing, such as sorting through photos they share or music they are listening to. Right now users can only sort the News Feed by “Top Stories” or “Most Recent.” The changes address a frequent complaint from users that they have too little control over what appears in their News Feed.

The new news feed features three major components:

  • Bigger Images
  • Multiple Feeds
  • Mobile Consistency

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Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user “follows.” For those who hate how Facebook sorts news feed content, a chronological view is now available.

Facebook claims that the average user spends 22 minutes on the site each day. One of the primary goals of the new look is to entice people to stick around longer.

Currently, the News Feed is crowded with friends, businesses and celebrities you “like” all competing for your attention. It’s visual progress, that’s for sure—Facebook has done great work sweeping away a lot of what developers call “chrome” (buttons, scroll bars, navigational detritus). What’s left is the stuff you ostensibly care about. And that stuff looks swell, making the web version of Facebook match the mobile version almost perfectly.

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Facebook is splitting up the feed into subcategories—Music, Photos, Games, Friends—so that you’re not suffocated with information. Or at least suffocated at a slower, more comfortable rate.

There will be a section of the new News Feed dedicated to pages that users have liked. It’s fair to assume that the users who have liked your Facebook page are at least peripherally interested in your products and services.

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Photo albums will also be bigger with more thumbnails giving you an easier view of what your friends actually did, and where. It began rolling out yesterday…………..slowly, like everything Facebook debuts. Keep refreshing, engaging & sharing. Make sure to start taking photos worth seeing in larger formats 😉

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ISPs Will Begin Enforcing 6 Strike Anti-Piracy Plan

26 Feb

A long promised U.S. Copyright Alert System (CAS) finally went live. Targeting consumers whose accounts have been used to share copyrighted content over Person to Person networks illegally, or without authority. The first string of ISPs to begin enforcing this plan will be Comcast, followed by AT&T, Cablevision, Time Warner, and later Verizon.

Last year the MPAA and RIAA teamed up with five major Internet providers in the United States to launch the Center for Copyright Information (CCI). They came up with a system through which subscribers are warned that their copyright infringements are unacceptable.

After six alerts, which are largely described as educational, the alerts will result in “mitigation measures.” Users may then, either face a temporary reduction of Internet speed; redirection to a landing page until the primary account holder contacts the ISP and/or redirection to a landing page where the primary account holder must review and respond to educational information.

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“After the fifth alert, the content owner may pursue legal action against the customer, and may seek a court order requiring AT&T to turn over personal information to assist the litigation,” AT&T explains.

Under the copyright alert system Internet providers have to inform copyright holders about which IP-addresses are repeatedly flagged. The MPAA and RIAA can then use this information to ask the court for a subpoena, so they can obtain the personal details of the account holder. Although the ISPs emphasized that “education” is the goal, rather than lawsuits.

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We were unable to confirm whether or not there was a process in place for consumers to dispute charges of infringement yet. It should be noted that content partners will begin sending notices of alleged P2P copyright infringement to ISPs today (2/25/13)

Does it make you feel safer knowing that your content will be better protected across the internet? Or does this level of internet policing feel overbearing?

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Small Businesses Falling Victim to “Yellow Pages” Scam

16 Feb

It’s hard enough to be a start-up or up & coming business and keeping your expenses down. Now one particular scheme that is growing at a rapid rate involves the nationally renown business directory, Yellow Book, formerly known as Yellow Pages.

Here’s how it works:

Someone calls claiming to be a representative from yellowpages.com. The intent of their call is to verify an order that was previously placed. They purposely seek out new workers or anyone uninformed enough to give up the information they seek. Believing that the order was legitimately placed, the employee willingly gives up details such as an address, phone number and other information. They make the biggest mistake by stating that they understand what the service is how much the charge will be.

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Some time after, the representative calls again. They now state that the invoice is past due and needs to be paid in its entirety. From there, the scam artist gets tactical. He informs the manager that there will be stiff  penalties for not making payment.  They may be threatened with legal fees or collection agencies, being led to believe that the business’s credit score will be effected by the ordeal. Depending on the reaction from management, the caller may demand a partial payment and follow-up with a letter featuring the name “Yellow Pages” and bearing the familiar “walking fingers” logo. Federal copyright and trademark laws protect neither the name nor logo.

Months may pass when a different rep who is a bit more polite. Casually, brings up an invoice and explains that the account needs to be paid. Now they’re willing to accept anywhere from $100 to $200 less than before. After asking for proof of the order, the representative states that the order was securely confirmed via telephone.

They’ll take whatever they can get. The scheme is so methodical and has follow-up plans for anyone who was willing to follow along.

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According to the Federal Trade Commission, the companies operating from Palma de Mallorca, Spain, sent unsolicited faxes to churches, doctors’ offices, dentists’ offices and small retailers in the U.S., Canada, Australia, and possibly elsewhere. The companies operated under names that included Yellow Page Marketing B.V., Yellow Page B.V., Yellow Page (Netherlands) B.V. Yellow Publishing Ltd. and Yellow Data Services Ltd. among others.

The court ordered the companies to repay the money fraudulently obtained to the FTC to the tune of $10,000,000; which will be distributed to affected consumers. The court also banned the companies from selling or trying to sell Internet directories.

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Your business should consider taking the following precautions if you receive a piece of mail and are unsure of how to respond:

  • Determine whether the mail you have received is a solicitation or a bill/invoice. The United States Postal Service (U.S.P.S) requires a disclaimer if it is a solicitation. Read it carefully.
  •  Request information from the publisher, including previous copies of their directory, distribution figures and methods, and where the publisher primarily distributes their directory.
  • Check with your local Yellow Pages publisher to see if they are affiliated with the solicitor.
  • Check with state consumer protection officials for prior complaints against the solicitor.

The WeShareMedia team of experts looks out for fellow business owners online…………..and off.

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Social Media Tip of The Day – Run Photo Contests

20 Jan

Running Photo Contests

Promotions are a great way to increase brand awareness and/or visibility. A brand can run simple contest by using a hashtag or choose professional service like Nitrogr.am

These great thing about a photo contest is that it can run on a single platform or across several of them like (Twitter, Instagram, Pinterest, Facebook) and cross promote those pages. Also giving you a look into what your followers and/or fans are willing to participate in and gauge what interests them the most.

  • Make sure that the official terms and conditions for the contest are publicly available or the promotion may backfire.
  • Remember to choose an account name that’s the same as the Twitter handle of your business.
  • Enable notifications so you can see when people share or comment on your photos. This will let you engage with them more quickly.
  • Brand your photos so they all have your logo attached. Maybe have a small printed out logo to hold up (by hand) in the corner of your shot as you take it.
  • Establish a hashtag for your business from the start, so that you can provide consistency and something customers can memorize.

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Social Media Tip of The Day – Make Your Photos Helpful to Customers

20 Jan

Make your Photos Helpful to Customers

Use visual sharing opportunities to be helpful to your customers and clientele. “Being helpful” can mean any number of things. Wether it be sharing a photograph of a new sales rep, your building has had a recent addition, an amazing view or photo opp that come up from your place of business or combination thereof. Sharing photographs of products, services, and staff is helpful. You are visually showing your customers the who and what of your organization. When those customers come visit your business, they will already know who to ask for, and what they’re looking for, because you have already shared that information with them. Put those new Android or Iphone upgraded HD cameras to use and mentally justify what you spent on them 😉

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