Tag Archives: Social media experts

Growth in Social Media

15 Apr

There was a time when the relationships between corporate entities – like CocaCola, McDonald’s, Geico, and Sony to name a few – and their consumers was nearly entirely based on buying and selling. As long as the producers supplied a consistently good product and kept their nose out of newspaper headlines trouble, the customers were happy. And it wasn’t that long ago either, back in the days of MySpace and Foursquare, before the modern social media giants took over. Nowadays, that apparent disconnect hardly exists, and for good reason. Facebook and platforms like it changed the landscape of human relationships, bringing people closer together despite the miles and thousands of miles that may be between them. And the age-old method “word of mouth” is still effective, spreading a lot farther and faster now than it ever did before. The need for user growth and social media is great, and growing your presence on any and all social media platforms should be a top priority in whatever field you’re in.

Social Media Networking Global Communications Connection Concept

The most important aspect of a strong social media presence, before any other benefit, is people and communication. Communication that connects you to multiple people, and compounds the more you grow your presence. Getting your face out on social media platforms through links, pictures, videos, art, etc., creates movement and draws attention to your site. For smaller businesses with less established names, this is the beginning of letting people know who you are, that you exist and you offer services that people may need. For larger businesses, this is the way to interact with a larger audience on an informal, connecting level. Announce sales, deals, make a Facebook post highlighting an incredible event and how you relate/were involved in it, or reply to a tweet directed at you. Because social media creates a conversation rather than an advertisement, customers tend to become more receptive to your products and services, as well as regarding you as less of a faceless entity.

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What’s important to know is that building your social media presence needs to begin as soon as possible – as in you needed to have started yesterday. As big businesses, small businesses, and multitudes of self-employed people have flocked to build their online faces, social media platforms have caught on and begun restricting the ability to quickly grow presences in one easy way: by making it competitive and profiting from it. Take Facebook’s Pay Per Like. Creating a page doesn’t cost a cent, but how do you make yourself discoverable? By allotting a budget, and allowing Facebook to boost your posts or advertisements at targeted audiences, you develop traffic. Essentially, you can bid your way ahead of the competition. While this was inevitable, it’s also restrictive to newer players in the game, and it will only get stricter as all social media platforms adopt similar strategies. While advertising is as old as time, there is still time before the Pay Per Like trend takes off and inevitably abused to punish smaller, undiscovered presences. Though the process through building a online presence will likely only develop towards a budget reliant environment, for now its largely anyone’s opportunity to grow. Hence why it’s imperative you begin now, while the field is ripe, affordable, and teeming with opportunity. Reach out, let us help you get started or revamp your current social media platforms. The time is now!

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To Follow or Unfollow…That is the question

15 Oct

It is sad to see that many brands still believe it’s 2006, when Twitter just started and everyone was dying to follow their favorite brands, even if they were ignoring them.

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Well it’s 2014 and it’s not the egotistical Wild West on Twitter anymore, there’s a new sheriff in town and his name is engagement. In today’s market, not responding or not following them back, when they reach out to you is an ultimate social media fail. When people, your customers, reach out to you, you must respond, you must follow back; the competition is fierce and dying to scoop up your audience and at the end of the day, your sales.

 

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EXAMPLE #1

@annonymousgirl: “The free range chicken pesto arugula sandwiches @ThatOneSandwichPlace are divine. The best sandwiches in all of Los Angeles. They are organic, juicy, & flavorful & if you go from 3-6 half price!! What a deal! #INLOVE “ #ThatOneSandwichPlace

IF YOU IGNORE THIS…. They should and most likely will unfollow you and delete their tweet.

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EXAMPLE #2

@OneOfOurClients “I love your #FishTacos please open a location in the valley, you complete me!” #NameOfRestaurant

Here is the proper way to handle this tweet. This user tweeted her love for our client. We followed her back, sent her a direct message and asked for her mailing address and sent her a gift card! We replied, “Thank you we love you too.” This built a relationship worth its weight in Fish Tacos.

 

If you do this you will not only make people happy but you make them love you.

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Building a long lasting relationship with your clients is key to survival in today’s market. ENGAGE with your customers, treat them right, talk to them online…. connect…. it is a new era folks… get with the times, and get it together. Follow back, favorite and RT anyone that mentions your band, because if you don’t your competition will, hey who could blame them.

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One way of taking your Twitter to the next level is growing your Twitter foundation organically by following your fans and responding to them when they reach out to you. Your ratio of followers if you are a business should be close to the amount of people you follow back. Listening to your audience will keep you in the NOW and get you ready for tomorrow. When you follow your customers back and engage with them you will have them and your profit margin dancing with joy.

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WeShareMedia has a team of Social Media Experts always willing to help, just give us a call 1800.488.9570 or shoot us an email. We would love to give you some free advice, we live for this stuff! Remember minimum of 3 tweets a day keeps the tumbleweeds away and to A.B.L.  Always Be Listening.

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WeShareMedia, A different kind of social media company…Genuine

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