Tag Archives: stevejobs

ISPs Will Begin Enforcing 6 Strike Anti-Piracy Plan

26 Feb

A long promised U.S. Copyright Alert System (CAS) finally went live. Targeting consumers whose accounts have been used to share copyrighted content over Person to Person networks illegally, or without authority. The first string of ISPs to begin enforcing this plan will be Comcast, followed by AT&T, Cablevision, Time Warner, and later Verizon.

Last year the MPAA and RIAA teamed up with five major Internet providers in the United States to launch the Center for Copyright Information (CCI). They came up with a system through which subscribers are warned that their copyright infringements are unacceptable.

After six alerts, which are largely described as educational, the alerts will result in “mitigation measures.” Users may then, either face a temporary reduction of Internet speed; redirection to a landing page until the primary account holder contacts the ISP and/or redirection to a landing page where the primary account holder must review and respond to educational information.

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“After the fifth alert, the content owner may pursue legal action against the customer, and may seek a court order requiring AT&T to turn over personal information to assist the litigation,” AT&T explains.

Under the copyright alert system Internet providers have to inform copyright holders about which IP-addresses are repeatedly flagged. The MPAA and RIAA can then use this information to ask the court for a subpoena, so they can obtain the personal details of the account holder. Although the ISPs emphasized that “education” is the goal, rather than lawsuits.

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We were unable to confirm whether or not there was a process in place for consumers to dispute charges of infringement yet. It should be noted that content partners will begin sending notices of alleged P2P copyright infringement to ISPs today (2/25/13)

Does it make you feel safer knowing that your content will be better protected across the internet? Or does this level of internet policing feel overbearing?

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Video Sharing app “Vine” is Entangling Everyone

15 Feb

The new social media app is taking new media aficionados by storm. In mid January of this year,  Twitter introduced it’s new video app for the iPhone, called Vine.  The app lets users “capture and share short (6 seconds) looping videos”. It’s basically a free smart phone app like Instagram, but in video. If you have a Twitter account, it will take just a few minutes to get on Vine.

Vine’s landing page describes it as “the best way to capture and share video on your iPhone”, specializing in very short clips — a few seconds apiece.

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It’s different than the slew of other video apps currently on the market. Usually when you shoot with your smartphone, the camera captures one continuous shot. Vine allows for punctuated recording. Grab a few quick snips of video, and Vine auto-generates a longer cut stitched from those shots. It’s a novel idea, and hones in on the sweet spot of our ever-dwindling attention spans.

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Creating a video is a model of simplicity. Point the camera and touch the screen. As long as the finger remains in contact, the video camera rolls. Lift your finger and it stops. Continue until you’ve shot for six seconds. Vine saves the video, and gives you the option to attach a text message.

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There is a feed that shows peoples’ videos, while you scroll down the feed and pass over a video, it automatically starts playing, and by touching it you can pause it. You can also use hashtags to help people find your video by searching for: pets, food, etc. You can also share your videos on Facebook and Twitter with the press of a button.

But what can you show in just six seconds? You’d be amazed. Just as Twitter’s 140-character limit forces people to write more efficiently, Vine goads you into looking more closely at the world, to identify visuals that get to the point. Go to vine.co/blog to see some examples, and prepare to be impressed.

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This of course brings out the creative side of all internet marketing folk. The possibilities on how to use the new and incredibly popular app for branding and promotion within your internet marketing strategy. WeShareMedia always staying on the forefront of social media, already has fistfuls of ideas to get the most out of this app.

Doesn’t your business deserve to work with social media experts?

Social Media Tip of The Day – Define Who You Are

28 Jan

Social Media Tip of The Day – Define Who You Are

Establishing how your company/brand is different from the direct competition is important. If you don’t come up with some unique positioning, you’ll be forgotten. You’ll get traffic, but it will take a quick peak and never return again.

One way to define who you are, is by defining who you aren’t. By taking a stand, you’re aligning yourself with a specific set of beliefs or opinions. So by default, the “other guys” are your enemy. We don’t mean going all out and bashing your known competitors or getting into a flame war with them. Think of creative ways to state your beliefs and mention them along with a mission statement to further promote what you stand for.

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For example, Apple believes in amazing products, beautiful design, and easy-to-use interfaces. Their enemy is complexity, user error, and the companies behind bad products.

Check out these quotes from the man whose name stands for success and innovation in technology; Steve Jobs.

  • “If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Age for about twenty years.”
  • “Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”
  • “The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

Obviously, you don’t have to be this explicit. But you also don’t have to guess who Apple is, or what they stand for. Carving a culture for your brand may seem like a strenuous process. But there is no denying that establishing your social media presence within a signature culture, will create the ultimate shared media experience.

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CES 2013…What’s The Big Whoop?

12 Jan

Today is the last day of CES 2013 in Las Vegas. For those that dont know, the international Consumer Electronics Show is a major technology-related trade show held each January in the Las Vegas Convention Center, not open to the public, the Consumer Electronics Association-sponsored show typically hosts previews of products and new product announcements. So all of us gadget/technology geeks froth at the mouth when nuggets of new innovative products start to sprawl out onto Twitter, Instagram and Facebook. The Blogosphere is naturally running rampant with news and information, and of course, we’ve been keeping tabs of it all week long……….Duh!

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Assembling a best-of-CES list isn’t easy, given the magnitude of the show, but well give it a shot to whats gonna be more relevant to the sort of average consumer, like us. What products were you predicting to be released this year?

Forget about 3D TV — this year’s Consumer Electronics Show was all about…

4K TVs

4K refers to one of two high definition resolutions: 3840 x 2160 pixels or 4096 x 2160 pixels. 4K is four times the high definition resolution of 1080p (1920×1080 pixels) that is one of main current consumer high definition resolution standards.

Sony kicked it off with the unveiling of new 55-inch and 65-inch 4K TVs, as well as the world’s first 4K video distribution service, that offers 4K movies from Sony Pictures and other 4K content creators. Additionally, the company also said it would be selling “4K mastered” Blu-ray discs this summer; they’ll be standard 1080p resolution (not 4K), but supposedly look better than traditional Blu-rays….Well be the judge of that 😉

Unfortunately even Steve Jobs had to deal with his share of uncooperative equipment and as a CEO for a major company you hope it doesn’t happen at the world’s largest trade show. Murphys Law was in full effect and that’s precisely what happened during Sony’s CEO Kazuo Hirai, presentation at CES 2013 on Monday. Hirai ran into a bit of trouble when it came time to show off a 56-inch prototype of a 4K OLED TV. He pressed on with his presentation even as the TV jumped from a blue BIOS screen to a black screen displaying a Windows error message. Calm and collected, cool as a cucumber.

Next on our list of favorites is…

Flexible Tablets & Phones

Flexible display technology has been cooking at Samsung for a while now — the company showed off a display prototype, sans phone, at CES 2011. Samsung slapped the Youm brand name on the technology last spring.

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Other companies are dabbling in similar efforts to produce bendy displays. LG and Nokia have also recently demonstrated flexible prototypes for smartphones and tablets.

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Augmented Reality Car Windshields

Harman has developed an augmented reality display technology that give you real-time information in your windshield while you drive. It’s like Google Glasses for your car except that the product is actually about to launch. The idea is to provide you with crazy features like augmented navigation. Depending on the specific implementation, the HUD could talk to the cloud via LTE, or Wi-Fi. For controls, the HUD is touch free and controllable by either voice or gestures….RAD!

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ZBoard

We’re getting closer and closer to that hoverboard!! On this electric skateboard, you lean forward to move forward and lean backwards to slow down, no kick or push required. Coast around town on your skateboard without ruining the soles of your shoes!

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Charge Card

A portable iPhone charger the size of a credit card. One end plugs into your phone, and then a rubber extension doubles as a USB charger, which you can plug into your computer. Ditch the cord and carry around your charger in your wallet.

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HAPIfork

First world solution to over eating. a computerized fork that gives a gentle buzz when you’re eating too quickly. The product counts each bite you take and tracks your average meal time, the number of bites per serving, and the number of bites per meal where you were “overspeeding,” or bringing the fork to your mouth too quickly.

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CES is so vast, that theirs tons and tons more innovative products that we could mention and go n for pages and pages about..so maybe well save that for future blog posts :p

All of us at WeShareMedia enjoy playing with our grown up toys and always looking for new ones to add to the collection. Theres definitely a few that have gone on our 2013 early Christmas list. Which gadgets have you discovered online this week acros your social media sites? Are you planning on getting any of the already available ones? or wait out some others, not yet in production? Either way, were stoked to try these!

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