Tag Archives: strategies

Is Your Facebook Page Ready for The Graph Search?

28 Feb

A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in its  beta stage, Graph Search could signify a huge shift in the way people search for information online.

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What is the graph search?

Essentially it acts as a search engine within the network of user’s friends. With this feature Facebook users can search and find common interests among their friends. Instead of finding a restaurant in a particular place to go to, the user can find a restaurant that his Facebook friends love visiting in that specific place.

So what can you do to prepare for it?

Aside from doing the usual maintenance to ensure your Page is complete and up-to-date, Facebook recommends the following:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Possible “Google Killer”?

To early to tell, really. Although consider its main drivers  return more relevant and meaningful content for users. Not only does Graph Search provide a more in-depth search experience for its users, if no one in a searcher’s network has engaged with content related to his or her query (e.g., if no one in the searcher’s network likes “pizza” on Facebook), Bing acts as a secondary search engine to reveal content from friends of friends, as well as other search results from all over the web.

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So far it seems that Place, Music, Books & Movie Pages are the beneficiaries of their category classification.Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.

The main goal now is showing up in Graph Search. This means your page is going to have to be “liked” by more and more users in order to be relevant within their own social graphs and exposed to their networks via Graph Search.

Make sure to fill out your About section complete with keywords. Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found. i.e Facebook SEO

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Always make sure you create content that initiates high engagement levels: Facebook has stated on its website that content with higher engagement levels will not only show up in the social arm of Graph Search (ahead of Bing results), but also in users’ news feeds more often.

Undoubtedly the Graph Search will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as it begins to roll out to more and more people.

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Of course these are the basic changes that all of us are going to have to do. Allowing experts to go above and beyond for your business or brand is always going to be the best strategy. Good thing you have access to a team that fits that description 😉

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Facebook Now Offers Gift Cards

10 Feb

There’s an even bigger reason to be extra nice to all of your Facebook friends. Maybe you’ll “LIKE” a few more status updates and throw people some more LOLs their way. Facebook is expanding its Gift feature to include plastic gift cards that carry balances for multiple stores and restaurants.

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The “Facebook Card,” is a plastic, reusable card that users can give their friends to redeem at four different partner companies: Jamba Juice, Olive Garden, Sephora, and Target. Facebook describes the product as “a new type of gift card.”

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The cards only work at four stores FOR NOW 😉  The process for sending a Facebook Card is fairly intuitive: select one of the four retailers and specify an amount, then let Facebook manage the rest. The recipient is sent a physical Facebook Card, as pictured above, via snail mail. The card then becomes the person’s universal card that refreshes in value with any future gift card a Facebook friend sends his or her way. The card can handle multiple balances from each of the participating retailers, though each balance can only be used at the specified retailer. This means you could have $100 at Sephora and $8.25 at Jamba Juice on the same card’s balance.

“After you’ve received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card,” the company said in an official blog post. “Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift.”

Gift balances can be viewed on via your Facebook account settings on both mobile and desktop versions. It also lets you know when the balances change with real-time notifications sent to your phone.

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A Facebook spokesperson said the company had nothing to share about how it will make money off the Card service. There are no fees for the gift giver or gift receiver, so Facebook is likely earning a percentage from the participating companies.

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If proven successful, it is very likely that Facebook will partner with more companies for its gift card services. Between the ability to give tangible gifts and the graph search features rolling out to everybody, Facebook evolution will be even further integrated into our lives. This power of social media reaches beyond marketing strategies and WeShareMedia loves it!

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