Tag Archives: target

Youtube Stars Becoming Spokespeople for Brands & Companies

11 Mar

Becoming a hit on YouTube on purpose is no easy task. The popular video platform is loaded with viral videos of people doing silly or embarrassing things. YouTube is the top platform that’s discovered a lot of young artists who have ended up as the most popular music icons in the industry.

The Canadian YouTube sensation Justin Bieber was discovered on the site by Scooter Braun who later became his manager. He was even able to consult his own personal idol Usher all the way to Atlanta. It did not take long before Bieber signed up with Usher and eventually, with L.A. Reid and the Island Def Jam. Since then, he’s become a worldwide sensation.

Since 2007, YouTube has partnered with producers on the video site to share ad revenue, allowing people to create YouTube content for a living. “We pay out millions of dollars to partners each year,” said Baljeet Singh, group product manager at YouTube. “Thousands of channels are generating six figures a year.”

Take someone like DeStorm for example; a multi-talented one-man band who runs the channel DeStorm with more than half a million subscribers. Offering a mix of rap, R&B, talk show and art. All stuck together with some great editing, DeStorm is part of a first generation of “YouTubers” who managed to monetize their videos.

DeStorm came to New York by way of Baltimore to be an intern and ghost writer for established record labels. He spent most of his time helping write songs while producing instrumentals, writing jingles, and trying to hustle his own music. After limited success, he saw YouTube as a way to set himself apart.

Let’s take a look at another rising Youtube star named Carly-Ann Giene. Giene Entertainment’s YouTube channel has over 50, 000 views with more to come when a highly anticipated sketch, “Model Behavior” debuts this month. (March 2013)

“Model Behavior” is a satirical look at high fashion photo shoots and what the industry regards as beautiful or a means to sell products. It explores the horrifying, dysfunctional elements of modeling — while making you laugh. This sketch will be released this month on the Giene Entertainment YouTube Channel. Also make sure to watch Carly-Ann Giene in her other performances in “Mugluvin” and “Carly the Clown Eliminator“. Her sketches on YouTube are both original and highly relatable. Giene is undoubtedly an extraordinary actress and a rising talent.

Back in June 2012, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral buzz.

The marketplace platform will allow partners to set up profiles indicating what they do, their past successes and the demographics or types of brands they are best suited for. Advertisers or agencies will be able to search by parameters, such as content type, target demo and keywords, to find the right YouTube star for their campaign.

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Seeing what great strides and all the amazing careers that have been launched with the power of social media. A well maintained internet presence with wonderful content across all platforms will only enhance the possibility to be found, for those exploring these options. The WeShareMedia team of experts is likely to have come across them by now, or maybe you have yet to upload these gems?

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Facebook Now Offers Gift Cards

10 Feb

There’s an even bigger reason to be extra nice to all of your Facebook friends. Maybe you’ll “LIKE” a few more status updates and throw people some more LOLs their way. Facebook is expanding its Gift feature to include plastic gift cards that carry balances for multiple stores and restaurants.

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The “Facebook Card,” is a plastic, reusable card that users can give their friends to redeem at four different partner companies: Jamba Juice, Olive Garden, Sephora, and Target. Facebook describes the product as “a new type of gift card.”

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The cards only work at four stores FOR NOW 😉  The process for sending a Facebook Card is fairly intuitive: select one of the four retailers and specify an amount, then let Facebook manage the rest. The recipient is sent a physical Facebook Card, as pictured above, via snail mail. The card then becomes the person’s universal card that refreshes in value with any future gift card a Facebook friend sends his or her way. The card can handle multiple balances from each of the participating retailers, though each balance can only be used at the specified retailer. This means you could have $100 at Sephora and $8.25 at Jamba Juice on the same card’s balance.

“After you’ve received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card,” the company said in an official blog post. “Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift.”

Gift balances can be viewed on via your Facebook account settings on both mobile and desktop versions. It also lets you know when the balances change with real-time notifications sent to your phone.

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A Facebook spokesperson said the company had nothing to share about how it will make money off the Card service. There are no fees for the gift giver or gift receiver, so Facebook is likely earning a percentage from the participating companies.

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If proven successful, it is very likely that Facebook will partner with more companies for its gift card services. Between the ability to give tangible gifts and the graph search features rolling out to everybody, Facebook evolution will be even further integrated into our lives. This power of social media reaches beyond marketing strategies and WeShareMedia loves it!

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