Tag Archives: Tv

To Follow or Unfollow…That is the question

15 Oct

It is sad to see that many brands still believe it’s 2006, when Twitter just started and everyone was dying to follow their favorite brands, even if they were ignoring them.

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Well it’s 2014 and it’s not the egotistical Wild West on Twitter anymore, there’s a new sheriff in town and his name is engagement. In today’s market, not responding or not following them back, when they reach out to you is an ultimate social media fail. When people, your customers, reach out to you, you must respond, you must follow back; the competition is fierce and dying to scoop up your audience and at the end of the day, your sales.

 

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EXAMPLE #1

@annonymousgirl: “The free range chicken pesto arugula sandwiches @ThatOneSandwichPlace are divine. The best sandwiches in all of Los Angeles. They are organic, juicy, & flavorful & if you go from 3-6 half price!! What a deal! #INLOVE “ #ThatOneSandwichPlace

IF YOU IGNORE THIS…. They should and most likely will unfollow you and delete their tweet.

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EXAMPLE #2

@OneOfOurClients “I love your #FishTacos please open a location in the valley, you complete me!” #NameOfRestaurant

Here is the proper way to handle this tweet. This user tweeted her love for our client. We followed her back, sent her a direct message and asked for her mailing address and sent her a gift card! We replied, “Thank you we love you too.” This built a relationship worth its weight in Fish Tacos.

 

If you do this you will not only make people happy but you make them love you.

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Building a long lasting relationship with your clients is key to survival in today’s market. ENGAGE with your customers, treat them right, talk to them online…. connect…. it is a new era folks… get with the times, and get it together. Follow back, favorite and RT anyone that mentions your band, because if you don’t your competition will, hey who could blame them.

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One way of taking your Twitter to the next level is growing your Twitter foundation organically by following your fans and responding to them when they reach out to you. Your ratio of followers if you are a business should be close to the amount of people you follow back. Listening to your audience will keep you in the NOW and get you ready for tomorrow. When you follow your customers back and engage with them you will have them and your profit margin dancing with joy.

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WeShareMedia has a team of Social Media Experts always willing to help, just give us a call 1800.488.9570 or shoot us an email. We would love to give you some free advice, we live for this stuff! Remember minimum of 3 tweets a day keeps the tumbleweeds away and to A.B.L.  Always Be Listening.

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WeShareMedia, A different kind of social media company…Genuine

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How Social Media Helps Businesses Connect with Customers

20 Jun

Social media is increasingly becoming the most important aspect of marketing a business online. The biggest brands in the world recognize the importance of connecting with their audience through social media. In fact, most brands are now spending more money on social media networking, than they do on print advertising. However, small businesses struggle with this aspect of marketing. To encourage you to see the importance of social media, we have listed three ways that it can help you connect with your customers.

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Brand building

Many small businesses overlook the importance of brand building and in the process lose out on sales. In an oversaturated market it is impossible for customers to pick out small business brands unless they use the proper tools. Brand building involves social media networking and even business-to-business collaboration.

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Name recognition

Name recognition is another way to build your business. Customers are generally very wary of businesses that they are unfamiliar with and are much less likely to purchase any item or service from a name they don’t recognize. Social media will increase name recognition if you use advertising to establish a presence.

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Customer service

Increased customer service is another side effect of social media networking. Customers can simply take to Twitter, if they have a question about a product or have a concern they want to share with a brand. Business-to-business customer service is also made much easier by social media. Transform the way you connect with your customers by becoming actively involved in social media. If you do, you will likely see an increase in sales and a better response from your customers. If you are a small business that works primarily as a business to business service, then you will also find it beneficial to utilize and implement all of the tools available.

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Let the experts handle it

There is a right way and a wrong way to manage your businesses social media, it is always a good idea to speak to an expert before you start. Here at WeShareMedia we are always available for a quick chat or meeting to help get you started or to put you back on track.

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Hashtag Here, Hashtag There, Hashtag Everywhere!

15 Jun

Just like Twitter, Instagram, Google & Google+, clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.” Example: “I can`t wait for football season to return #NFL go #Niners.” When you click on those Hashtags in Facebook you will find search results.

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Social media platforms like Facebook and Google + change weekly sometimes daily, how are you expected to market through these channels and run your business.
Being named a Facebook developer by Facebook itself WeShareMedia is on a “first to know” basis on all changes within Facebook and stays up to the minute on all platforms across the board.

WeShareMedia is ready for any and all changes to come.

Here`s what people are saying on Facebook.

Social Media Tip of The Day – Build Relationships, Not Just Followers

1 Feb

Social media can seem like a numbers game—all about who gets the most followers and who can do it the fastest. But, in truth, it’s not the numbers that converts them into customers; it’s the relationships. A sense of trust is hard enough to establish in real life, let alone online.

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Keep it real

  • Transparency is highly valued by social media users. Be authentic, open and invite readers in. 
  • Talk about a new project you’re working on.
  • Share stories.
  • Be honest about your own mistakes. Own them, before someone else does

When your audience gets a sense that they’re seeing the real you, that’s the first step towards friendship.

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Listen

Good listening skills are Friendship 101. Show other social media users you genuinely care.

Be Generous

  • Look for ways to reach out and give to your audience.
  • Answer their questions.
  • Promote the projects they’re working on.
  • If someone leaves a thoughtful comment on your site, email him or her a personal response.

A person who has friends must show themselves friendly.

Keep the conversation going

  • Look for ways to engage your audience on a regular basis.
  • Vary the method(s) you choose.
  • End some posts with questions.
  • Reach out for feedback.
  • Run surveys and/or polls.

Reaching out to followers once is good; reaching out to them regularly is better.

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Theres obviously lots of variables that come into play. If you have a serious tone established for your page and so forth. Get to know your people and embrace them. The good ones and the bad ones. WeShareMedia welcomes everyone to engage and ask us questions. Much like in real life.

How well do you know your audience?

Crowdsourcing Dominates Super Bowl Ads

31 Jan

Many companies are trying to find new, innovative, and inexpensive methods from which to conduct market research. Many big brands are turning to crowdsourcing through social media outlets such as Facebook to find out what their fans really want. Individuals tend to align themselves with brands that not only value their opinions, but listen to what they say and put it into action. Brands have taken notice of the immense interactivity of crowdsourcing and have attempted to display their talents in procuring creative user-generated content surrounding the most watched event on television…..the Super Bowl!!

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Many spectators sitting at their home, sports bar or a popular Super Bowl party are not as interested in the game itself as they are in the oftentimes provocative and comical commercials. Super Bowl advertisers, including Pepsi, Lincoln, Pizza Hut and Doritos, all have reached out to the public via social media for help with their ads to air in the Feb. 3 game. Needless to say this is prime real estate for any sort of advertising with a U.S. audience of over 111 million. Yowsa!

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This now begs the question, is it worth a company to use its 30-second Super Bowl ad spot on content that is the result of crowdsourcing? Taking into consideration that the average cost for said ads is $4,000,000

Undoubtedly, the most popular crowdsourcing fueled contest for Super Bowl ads has been developed by Doritos.  The chip company has made a name for itself through its “Crash the Super Bowl” contest, which allows anybody to record and submit a video featuring the Doritos brand for a chance to win $1 million and have their submission featured during the Super Bowl. This has proven to be amazingly successful in fielding ads for cheap, if not free.

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Since 2007, a Doritos ad has landed in the top five favorite ads in USA Today’s AdMeter. In 2009, 2011 and 2012, Doritos has actually taken the top spot. What’s amazing about these placements is that for the past six years, Doritos’ ads haven’t been made by professionals, but by fans and people who want to make a name for themselves in advertising.

A new entrant into the crowdsourcing scene is Dunder Mifflin, from the famous and beloved NBC television series The Office. The company was made a reality in 2011 when Quill.com began creating and selling paper under the Dunder Mifflin name. So this seems to be a win-win-win-win event with cross promotion for NBC and its show, but also, Quill, Staples & the broadcasting stations.

This is shaping up to be a big year for crowdsourced marketing, so let’s see if the crowd can live up to the high standards set by previous Super Bowl ads. All of us at WeShareMedia will be partaking in traditional American Super Bowl festivities. Seeing a further integration of social media into the most sought after advertising spots in the world. As marketing trends grow further and further into our area of expertise, the room for growth and direct engagement is firmly within reach.

Social Media Tip of The Day – Define Who You Are

28 Jan

Social Media Tip of The Day – Define Who You Are

Establishing how your company/brand is different from the direct competition is important. If you don’t come up with some unique positioning, you’ll be forgotten. You’ll get traffic, but it will take a quick peak and never return again.

One way to define who you are, is by defining who you aren’t. By taking a stand, you’re aligning yourself with a specific set of beliefs or opinions. So by default, the “other guys” are your enemy. We don’t mean going all out and bashing your known competitors or getting into a flame war with them. Think of creative ways to state your beliefs and mention them along with a mission statement to further promote what you stand for.

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For example, Apple believes in amazing products, beautiful design, and easy-to-use interfaces. Their enemy is complexity, user error, and the companies behind bad products.

Check out these quotes from the man whose name stands for success and innovation in technology; Steve Jobs.

  • “If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Age for about twenty years.”
  • “Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”
  • “The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

Obviously, you don’t have to be this explicit. But you also don’t have to guess who Apple is, or what they stand for. Carving a culture for your brand may seem like a strenuous process. But there is no denying that establishing your social media presence within a signature culture, will create the ultimate shared media experience.

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Social Networking For Kids These Days

14 Jan

Facebook has become such a huge part of mainstream culture, it’s no surprise that younger ages want to connect with their friends online via social networks. Although it remains against Facebook’s terms of service and frankly  the law for kids under the age of 13 to be using the site, how can younger ages safely interact in an online space like their older siblings on Facebook, Twitter, Pinterest, Instagram etc.

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The Children’s Online Privacy Protection Act (COPPA) prevents websites from collecting personal information about children who are under the age of 13 without their parents’ permission. Unless Facebook creates special family accounts or a special Facebook for preteens, there is a need and a market.

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The immediate concerns about internet predator protection and what information goes out between interactions is adressed on all of the kid friendly social media sites we were able to find. A growing number of highly protected, kid-only sites offer viable alternatives to the unfiltered Internet world out there that allow children to exercise their social media muscles. Granted, it’s still just as important to educate kids about Internet safety and appropriate online behavior as it is to create technological barriers between them and unsafe situations.

Many children bypass this law, even on sites that enforce it, by simply adjusting their birthday. In a recent study by the Kaiser Family Foundation, 75% of seventh through 12th graders surveyed said they had a profile on a social media site.

Heres a few that stood out to us.

YourSphere is a kids-only social network whose goal centers on supporting positive interests and aspirations of those who use it. The free site serves as a place where members can join interest-based spheres to connect with those who have interests similar to theirs. Good citizenship is rewarded and bullying is not tolerated.

Dgamer.com access is free with purchase of certain Disney video games. Kids have avatars, can chat and send virtual gifts, but the priority is gaming via Nintendo DS. The basic chat function allows only prewritten phrases. Parental approval is required for more advanced chatting.

What’s What is fun, safe and secure. A webcam is required to log in with biometric facial recognition for added account security. Once logged in, kids can customize their MePage, watch videos, play games, take polls and earn MePoints.

Ohanarama takes children’s love of electronic games and uses it to build connections between children and their family through educationally rewarding games for grades 1-5 while also featuring social networking.

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There’s a plethora of other kid friendly social networking sites to choose from and also those that would appeal to the family as a whole. WeShareMedia enjoys seeing the new generation of internet savvy kids. It is because of them, that marketing as a whole will be shifted even further towards social media. It’s no secret that online communication is rapidly becoming an essential life skill. Social Media experts in the making and we welcome them with open arms.

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