Tag Archives: youtube

“Harlem Shake” Becomes Egyptian Protest Song

20 Mar

All of us in the U.S. have come to know and love/hate the “Harlem Shake” viral YouTube craze. But in Egypt, it’s taken on another meaning entirely: An act of political protest. This phenomenon that has the world laughing, has caught the imagination of revolutionaries as a new way to challenge the country’s new Islamist rulers.

“It’s a funny way to protest the Muslim Brotherhood who have taken control of the country,” said law student Tarek Badr, 22, who was one of more than 100 thrusting their hips in front of the political movement’s Cairo headquarters a few days ago. “People won’t be silent. They will protest in all ways and this is a peaceful way.”

About 400 young men did the “Harlem Shake” while chanting for the departure of Islamist Egyptian President Mohamed Morsi outside the Muslim Brotherhood’s main office in the Egyptian capital of Cairo.

The unusual protest captured the attention of Egypt’s protest-weary press corps — who almost outnumbered the gyrating protesters -– as well as a dozen stern-faced members of the Muslim Brotherhood. The movement’s figurehead Mohammed Morsi was named president in June after the country’s first democratic election in decades.

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After their Harlem Shake ended, participants took up the new revolutionary chant:  “The people want the fall of the ‘Murshid’ [the supreme guide of the Muslim Brotherhood].”

A random conga line snaked through crowd shouting, “Leave, leave, leave.”

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The nearly overnight popularity of the Harlem Shake video began in Australia earlier this year, but soon spread around the world. All thanks to the power of social media. WeShareMedia accepts and looks forward to all potential viral videos and memes. This now begs the question as to what strange turn or what purpose those comedic videos will ultimately serve?

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Youtube Stars Becoming Spokespeople for Brands & Companies

11 Mar

Becoming a hit on YouTube on purpose is no easy task. The popular video platform is loaded with viral videos of people doing silly or embarrassing things. YouTube is the top platform that’s discovered a lot of young artists who have ended up as the most popular music icons in the industry.

The Canadian YouTube sensation Justin Bieber was discovered on the site by Scooter Braun who later became his manager. He was even able to consult his own personal idol Usher all the way to Atlanta. It did not take long before Bieber signed up with Usher and eventually, with L.A. Reid and the Island Def Jam. Since then, he’s become a worldwide sensation.

Since 2007, YouTube has partnered with producers on the video site to share ad revenue, allowing people to create YouTube content for a living. “We pay out millions of dollars to partners each year,” said Baljeet Singh, group product manager at YouTube. “Thousands of channels are generating six figures a year.”

Take someone like DeStorm for example; a multi-talented one-man band who runs the channel DeStorm with more than half a million subscribers. Offering a mix of rap, R&B, talk show and art. All stuck together with some great editing, DeStorm is part of a first generation of “YouTubers” who managed to monetize their videos.

DeStorm came to New York by way of Baltimore to be an intern and ghost writer for established record labels. He spent most of his time helping write songs while producing instrumentals, writing jingles, and trying to hustle his own music. After limited success, he saw YouTube as a way to set himself apart.

Let’s take a look at another rising Youtube star named Carly-Ann Giene. Giene Entertainment’s YouTube channel has over 50, 000 views with more to come when a highly anticipated sketch, “Model Behavior” debuts this month. (March 2013)

“Model Behavior” is a satirical look at high fashion photo shoots and what the industry regards as beautiful or a means to sell products. It explores the horrifying, dysfunctional elements of modeling — while making you laugh. This sketch will be released this month on the Giene Entertainment YouTube Channel. Also make sure to watch Carly-Ann Giene in her other performances in “Mugluvin” and “Carly the Clown Eliminator“. Her sketches on YouTube are both original and highly relatable. Giene is undoubtedly an extraordinary actress and a rising talent.

Back in June 2012, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral buzz.

The marketplace platform will allow partners to set up profiles indicating what they do, their past successes and the demographics or types of brands they are best suited for. Advertisers or agencies will be able to search by parameters, such as content type, target demo and keywords, to find the right YouTube star for their campaign.

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Seeing what great strides and all the amazing careers that have been launched with the power of social media. A well maintained internet presence with wonderful content across all platforms will only enhance the possibility to be found, for those exploring these options. The WeShareMedia team of experts is likely to have come across them by now, or maybe you have yet to upload these gems?

What We Learned From the “Harlem Shake”

20 Feb

For those of you who don’t know (because you were living in a cave or severed all human contact), the Harlem Shake is a video that has gone “viral” on YouTube. Plenty of brands, colleges, and social media users have made their own version of this silly video. But what can social media business folks learn from the latest internet sensation?

Timing Is Key

If you decide to post a Harlem Shake video later this week, you’ll be too late. It’ll be “soooo last week” and no one will want to watch it. Social media content follows the same rules. Still posting about the Super Bowl black out? Irrelevant. Stay in tune to all things related to your business, your brand, and your fans’ interest. Posting content at the right time, about the right topic can put your business on the map.

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Be Spontaneous and Take Chances 

Always keep your followers intrigued and excited with new, interesting content. Make custom photos, infographics, or link out to a vine. I’m sure the guy who started the Harlem Shake videos didn’t expect it to become a huge internet success. Do something different; you never know what will come of it.

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It Takes a Team

Social media cannot be properly handled by one person. It takes a team to build your strategy, monitor your community, and design your content. Imagine the Harlem Shake with just that one person dancing themselves the whole time? That would ruin it! That person would look ridiculous and would not be as interesting. Similarly, your business’ internet presence would go unnoticed without a strong team supporting it.

If you’re reading this, then in fact, you do know a team of Social Media Experts. 😉

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Crowdsourcing Dominates Super Bowl Ads

31 Jan

Many companies are trying to find new, innovative, and inexpensive methods from which to conduct market research. Many big brands are turning to crowdsourcing through social media outlets such as Facebook to find out what their fans really want. Individuals tend to align themselves with brands that not only value their opinions, but listen to what they say and put it into action. Brands have taken notice of the immense interactivity of crowdsourcing and have attempted to display their talents in procuring creative user-generated content surrounding the most watched event on television…..the Super Bowl!!

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Many spectators sitting at their home, sports bar or a popular Super Bowl party are not as interested in the game itself as they are in the oftentimes provocative and comical commercials. Super Bowl advertisers, including Pepsi, Lincoln, Pizza Hut and Doritos, all have reached out to the public via social media for help with their ads to air in the Feb. 3 game. Needless to say this is prime real estate for any sort of advertising with a U.S. audience of over 111 million. Yowsa!

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This now begs the question, is it worth a company to use its 30-second Super Bowl ad spot on content that is the result of crowdsourcing? Taking into consideration that the average cost for said ads is $4,000,000

Undoubtedly, the most popular crowdsourcing fueled contest for Super Bowl ads has been developed by Doritos.  The chip company has made a name for itself through its “Crash the Super Bowl” contest, which allows anybody to record and submit a video featuring the Doritos brand for a chance to win $1 million and have their submission featured during the Super Bowl. This has proven to be amazingly successful in fielding ads for cheap, if not free.

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Since 2007, a Doritos ad has landed in the top five favorite ads in USA Today’s AdMeter. In 2009, 2011 and 2012, Doritos has actually taken the top spot. What’s amazing about these placements is that for the past six years, Doritos’ ads haven’t been made by professionals, but by fans and people who want to make a name for themselves in advertising.

A new entrant into the crowdsourcing scene is Dunder Mifflin, from the famous and beloved NBC television series The Office. The company was made a reality in 2011 when Quill.com began creating and selling paper under the Dunder Mifflin name. So this seems to be a win-win-win-win event with cross promotion for NBC and its show, but also, Quill, Staples & the broadcasting stations.

This is shaping up to be a big year for crowdsourced marketing, so let’s see if the crowd can live up to the high standards set by previous Super Bowl ads. All of us at WeShareMedia will be partaking in traditional American Super Bowl festivities. Seeing a further integration of social media into the most sought after advertising spots in the world. As marketing trends grow further and further into our area of expertise, the room for growth and direct engagement is firmly within reach.

Social Media Tip of The Day – Share Multimedia Content

25 Jan

Social Media Tip of The Day – Share Multimedia Content

Your Facebook and Twitter updates don’t need to be strictly textual. In fact, part of the appeal of these social tools is their flexibility in posting all kinds of content. Infographics and Memes are huge right now, and rather than sit back and chuckle; partake, share and make some of your own.

Check out these examples of ways you can capitalize on this:

  • Use a free YouTube channel to highlight events around your office, unveilings of new products, a virtual tour of your store, etc.
  • Show demos of your product or service in action through video or screencasts
  • If your work can be represented well in a picture (landscaping projects, art pieces, before-and-after job photos, etc.) consider using a free Flickr account to showcase your high-resolution images.
  • Start a hangout on Google+ and invite everyone to engage face to face in real time.
  • Stream an event that your company is hosting and stream it via Ustream, Stickam etc.
  • Create custom memes that use your companies name
  • Make an infographic with all of the details about an ongoing project.

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Still not sure where to start with your own business, brand or nonprofit social media interactions? The team at WeShareMedia uses time-tested social media strategy to help clients just like YOU reach more people with better results.

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Bacon and Baconalia

15 Jan

Social Media undoubtedly affects every aspect of our lives. First communication, then visual media trends and spread onto health & dietary choices. Foodie blogs and their respective social media accounts keep us informed on what new dishes are created by innovative chefs. But in the last couple of years, there’s been an avalanche of bacon related memes, dishes, drinks and products being broadcast onto the world.

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The movement has been traced to the 1980s and 1990s when high-protein foods became a more prominent diet focus due in part to the Atkins diet. Since then, bacon focused events and gatherings celebrating the food have been reported and bacon related exploits have been featured in media accounts.The US is set for its first bacon related reality show. From the minds behind BaconSalt, Baconnaise and most recently, the Bacon Coffin, are readying for their closeup.

A bacon related reality show would be the natural progression with the huge YouTube sensation known as “Epic Meal Time” having taken off so much. It’s glorious and festive cooking show has millions of viewers eagerly awaiting the following weeks celebration of bacon and general indulgence.

The bacon trend started to take off in a major way around 2007-2008 and the overly caffeinated team here at WeShareMedia was able to track down the initial recipe that went viral and started all of this bacon mania. The recipe was for…….THE BACON EXPLOSION. Forming a checkerboard of bacon to wrap a filling of spiced sausage and crumbled bacon seemed to set a new standard for bacon indulgence – and help inspire the online devotion.

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What else can bacon do? Apparently, it can serve as a lampshade, an iPhone carrying case, a watch, an alarm clock, there’s bacon ice cream; bacon-infused vodka; deep-fried bacon; chocolate-dipped bacon; bacon-wrapped hot dogs filled with cheese; brioche bread pudding smothered in bacon sauce; hard-boiled eggs coated in mayonnaise encased in bacon — called, appropriately, the ‘heart attack snack’; bacon salt; bacon doughnuts, cupcakes and cookies; bacon mints; ‘baconnaise’,  or the building blocks for a creepy-looking “bacon man” shrine. Are people actually carrying around bacon briefcases?

Yet, no matter how many new bacon products spring up, it seems as though a new one is always a day away. Not that Twitter needs any more fodder for bacon chatter. With tweets practically every minute about bacon sandwiches, bacon burgers and “kimichi stew with bacon.” The latter caught the attention of the Denny‘s Twitter account and whomever is in charge of Dennyssocial media accounts has capitalized on this, with more than a few people being quoted “I said bacon in my tweet and now denny’s is following me!”

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There’s nothing wrong with bacon being popular. Some of us here at WeShareMedia have been known to throw down on some massive BLTs, heavy on the B. Being super fans of gadgets, social media innovation and pop culture in general it also intrigued us that the food item seems to be more popular on the internet than the actor who shares his last name with the meat — results for a Google search for pages containing the word “bacon” without “kevin” far outnumber those for “Kevin Bacon.”…..Wonder if that affects the six degrees of Kevin Bacon theory?

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